Great Entrepreneurship Story!

Dutch start-up Happy Shrimp is Europe’s first tropical shrimp farm, located in the very non-tropical port of Rotterdam. Promising fresh
(‘superfresh’) shrimp, aimed at local restaurants, the business is taking on low cost shrimp farming in Asia. It does so by smartly capitalizing on trends that the competition may find hard to latch on to.

First of all, Happy Shrimp is thoroughly eco-friendly. Its farm is located next to a power plant and benefits from a heat-exchange system, using waste heat that would otherwise be released into the air. Farm waste, meanwhile, is used in a biological filter bed (many existing shrimp farms in the southern hemisphere pollute coastal
wetlands).

Secondly, Happy Shrimp promises demanding consumers that the food on their plate is safe and unpolluted. An ISO 22,000 system is implemented throughout the whole process, while the farm is a closed recirculation system, which means nothing can enter or exit.

Thirdly, as the current trend in food and beverage is all about freshness, with supermarkets increasingly
shifting from packed and canned goods to fresh, if not produced on the premises offerings (STILL MADE HERE indeed!), Happy Shrimps prides itself on being able to deliver shrimp to local restaurants within hours after ‘harvesting’, without freezing or month-long travels on mega-freighters. To feast on Happy Shrimp, locals will have to wait until the end of this year: the first baby shrimps arrived at the farm early May, and they’ll be ready for consumption this Christmas.