Solve a Problem, Start A Company

My Dad, American Inventor

TOMMY HABEEB just wanted to be one of the new breed of involved dads: the hands-on guys who preside over bath time without creating a flood; the ones who return home from work early enough to crawl after their children toward the realm of make-believe. His ambitions did not include inventing the Water Bottle Nipple Adaptor.

CREATIVE SOLUTIONS Tommy Habeeb invented the Water Bottle Nipple Adaptor, used by his son Alexander.

A DadGear vest with diaper-size pockets.

Doug Bacon with his sons Gus and Beau, who is riding in a ToteaTot, created by Mr. Bacon.

The Itzbeen timer.

Inspiration struck Mr. Habeeb on a sweltering afternoon in Dallas, though, when he found himself with a cold bottle of water and no way for the baby slung across his chest to drink from it. In short order, he was in his kitchen hacksawing off the top of a baby bottle and improvising a coupling to allow the nipple to be screwed onto almost any water bottle.

Mr. Habeeb — a producer, actor and reality-show host for programs like “Cheaters” and “Stag: Last Night of Freedom” (in which engaged bachelors enjoy a final eye-popping hurrah before saying “I do”) — is not publicly known for baby expertise. But that hardly discouraged him from bringing his invention to market earlier this year through a company called BabySport. And it has not dissuaded 7-Eleven and Amazon from buying the adaptors, which are sold for $1.95 to $2.49. Nor has it deterred the Federal Emergency Management Agency.

“They stock tons of bottled water for emergencies,” said Mr. Habeeb, whose children are 18 months (Alexander), 3 (Zachary) and 14 (Richard). “We’re talking to them now about these adaptations for emergency situations.”

In the history of child care products from strollers to the odor-eliminating disposal known as the Diaper Genie, plenty have been dreamed up by men and women alike. But as more fathers have taken hands-on roles in child rearing, tackling some of the grittier and more odiferous chores of parenthood and even becoming stay-at-home dads, their inventions are increasingly inspired by personal experiences like Mr. Habeeb’s. In many cases they are designed specifically for fellow fathers.

“We’ve definitely seen an increase,” said Amy Chezem, a spokeswoman for the Juvenile Products Manufacturers Association, a trade group for an industry that sells $7.3 billion worth of merchandise annually. “A lot of that has to do with the fact that dads are a lot more involved now than they were even a decade ago.”

According to a study in 2002 by the Families and Work Institute, a research group, Generation X fathers (those age 23 to 37 at the time) spent significantly more workday time caring for and doing things with their children (an average of 3.4 hours each workday) than Boomer fathers did (2.2 hours each workday). Generation Y fathers will continue the trend, the institute predicts.

“This is one of the strongest trends we’ve seen,” said Ellen Galinsky, the president of the institute. “When people ask ‘What is the story of your data?’ it’s a men’s story. Men are really different. It may be an evolution rather than a revolution. But it really is a change.”

Several factors may have precipitated that change, Ms. Galinsky said, including younger fathers who saw their own parents give their all to companies that ultimately downsized; technology that enables fathers to be home while also remotely connected to the office; and a post-9/11 family-first mentality.

“I have heard so many men say, ‘My company is not going to hold my hand when I’m sick,’ ” Ms. Galinsky said. “The ‘Cat’s in the Cradle’ song that this generation grew up with meant something.”

Scott Shoemaker, 36, the president of DadGear in Denver and the father of three boys (Carson, 4, and 16-month-old twins, Sam and Brady) agreed. “We’re a more selfish generation,” said Mr. Shoemaker, who began his father-oriented baby gear company with a childhood friend, John Brosseau, after realizing he was traveling for his job in construction management so often that he risked waking up one day and discovering that his baby was 18. “Not enjoying your kids while they’re growing up?” he said. “You can’t get it back.”

Even though today’s fathers may be spending more time with their children, some have wondered why baby product manufacturers rarely seem to be thinking of them. When Mr. Shoemaker and his wife had a couple’s baby shower, “everything she opened was for her,” he said.

In response, he and Mr. Brosseau, 37, founded DadGear, a brand that includes diaper bags and vests that look like rugged outdoor clothing, messenger bags and backpacks (there are designs with skulls and flames, camouflage and collegiate logos), but also have plenty of pockets for diapers, baby wipes and bottles. The vests have a portable changing pad hidden in a back pocket.

The products are sold at DadGear.com and cost $67 to $113. Mr. Shoemaker said that in 2005, the first year the products hit the market, revenue was slightly higher than $40,000. Projected revenue for this year is $800,000 to $1 million.

“I love being a dad,” Mr. Shoemaker said, “but I don’t love the stereotype in this day and age that comes with it. And that stereotype is: ‘You’re a dad, you must be frumpy, you must be bald, you must have some goofy diaper bag. You’re no longer in your mind or anyone else’s mind an attractive, hip, sexy cool guy. You’re not that college guy.’ ”

“Why can’t a dad have a cool diaper bag?” he said.

Doug Bacon of West Hartford, Conn., was inspired by humiliation, not fashion. He donned his inventor’s cap after a luggage-encumbered trip to Hawaii with his wife and son, Gus, who was 2 at the time. “It seemed like we were carrying all of our possessions,” Mr. Bacon said, enumerating the necessities he had to schlep through airports and cities. “We got into the hotel there, and people just gave us the dirtiest looks,” he said.

After the trip, Mr. Bacon, who works from home as an account executive for a software company, was certain there was a less Griswold-like way to travel. “I was like, ‘Honey, what if we attach the car seat to the rolling luggage?’ ” he said. “Now you don’t need the stroller, the kid could ride in the car seat and you don’t have to carry your carry-on bag because it’s the rolling luggage.”

Mr. Bacon spent hours experimenting with wood and rope and eventually decided on fabric to craft a backpack-like device that can attach a car seat to a piece of rolling luggage. He named it ToteaTot and sells it on a Web site, Toteatot.com, for $29.95. Today he and his wife, Megan, have three children (Quinn, 10 weeks; Beau, 3; and Gus, 6), which means they have more tots to tote. But, he said, his eldest can now do the wheeling.

Greg Sheldon, the father of Will, 2, of Woodland, Calif., said he did not want to work full time so he could spend more time with his baby. “I wanted to be involved,” he said. “I didn’t see my dad hardly at all when I was growing up.”

When their son was born, Mr. Sheldon, an engineer, and his wife, a nurse, were so sleep-deprived they had trouble remembering when they last fed and put the baby down for a nap. So Mr. Sheldon wrote a computer program to remind them, which eventually led him to invent the Itzbeen baby care timer, which can display how long it has been since the last changing, feeding, nap and dose of medication. It reached the market in January, retails for $24.99 and is available at Amazon.com, Target.com and specialty retailers like Giggle.

As for Mr. Habeeb, he is working on a few new children’s products. But first, he has an appearance on “The Maury Show” to discuss “Stag: Last Night of Freedom” with Maury Povich.

“From a guy that makes TV shows that air after midnight,” Mr. Habeeb said, “it’s kind of fun to do something that really makes you feel good.”

From: http://www.nytimes.com/2007/08/16/fashion/16dads.html?pagewanted=all accessed 8/16/07 0650


6 Responses to “Solve a Problem, Start A Company”  

  1. 1 Kelly

    Its great that these days dads are spending more time with the children. i think some of these inventions although a little weird, will make a huge difference. they already are making tons of money on these products. I think that these products make a huge difference for parents, and make there life much easier.

  2. 2 Genevieve DeSutter

    This article is interesting and captures America’s true entrepreneurial spirit. It is a classic example of discovering an unsatisfied need and then finding a way to satisfy it. It was a need created by changes in society and gender roles. What better person to satisfy such a need than a dad himself? A true Entrepreneur has a way of making something innovative,desirable, and appropriate for their time. This father, to me,embodies everything that I would consider a true entrepreneur.

  3. 3 april

    I think it is awesome that dad’s are more involved in parenting now then they were. I think it is important to ensure fathers that they should share the responsibility with child rearing. Most products are designed for women and I think it shows men that it is ok to let the mothers have all the responsibility when it comes to infants. It is smart to invent infant products that are geared towards men.

  4. 4 Catherine Jansen

    I think it is great to see men actually spending more time trying to figure out how to safely spend more time with their children. It is a nice change to see the dad’s taking a role in responsiblity with their children. These inventions are a way to show society that men are ready and willing to take on their father roles to their children and allow the mothers a worry free time. It’s also nice for the men to have products that they can carry around that they can think is “manly” enough because most men wont carry things that look to femine. These inventions are great for dad’s wanting to get involoved.

  5. 5 Thompaet

    This is very unique. Some of these products I would honestly take for a joke. (i.e. the child seat on the back of the suitcase). But this is essential, you have to think outside the box and reach markets that need attention. The most bizarre sounding invention can be the next technological advance. Honestly I don’t know any men that would carry any of these products but thats not to say that they aern’t out there. The prices on some of them are also a little steep but I guess it is marketed toward upper to middle class who can afford these things.

  6. 6 Kevin Rumsey

    This is inspiring that something as simple as a water bottle adapter for babies can become not only a feasible, but successful business. Sometimes thinking about simple problems and creating simple solutions is all it takes.

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