Are you an individual that needs to have everything? And no, this is NOT conspicuous consumption ala Roddler! This is one gadget you don’t want to miss! The all-in-one home beer brewery was designed and built by Popular Science photographer John Garnett. This device, which has cleverly been named, “The Device”, does it all! It boils, ferments, chills and pours up to four tasty varieties of ale at a time. On the video you can witness the first testing of “The Device”. The question becomes, what entrepreneurial opportunities does this present? For the record, I have homebrewed both beer and wine. Now what Boilermaker should be without one of these? From Trendhunter.com - Hank
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About About
Hank [BS/MSEE,
MSM $$$, Ph.D. Mgmt] teaches Entrepreneurship
&
Innovation and Marketing
@ Purdue University, W. Lafayette, Indiana USA.
His interests include students, anything involving technology, Social
Marketing,
brain-computer interfaces, and boomers as
entrepreneurs. He is also coordinator of Purdue's Certificate
in Entrepreneurship Program. Hank can be
reached 24/7 here: hank -at-entr200-dot-com.
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Recent Comments
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Meta
With something like this in the market, I wonder what effect it could have on large corporate brewery industries. Would people choose quality over quantity?
In the eyes of a stingy college student this device may seem very appealing. ..
If “The Device” goes out on the market, I think there would be plenty of people who would like to buy it as long as it’s at a reasonable price. Wouldn’t it be fun to go to a party and actually watch your beer being brewed? Every house/apartment could have their signature brew.
I can also see some other entrepreneurial endeavors coming from this:
–”Brew Book” (kind of like a cook book, but with recipes for beer)
–”Make your own” malt extract
–Companies that package smaller amounts of barley and hops for personal use rather than for commercial use
–Customizable beer bottles/cans/cups for your own personal brew
They’d definitely have to make this contraption smaller or just better looking. It reminds of when computers were made with vacuum tubes. Nonetheless, the ability to make your own beer seems like a HUGE opportunity. This idea goes back to personalization. I don’t know much about beer, but I’m assuming that somebody who makes beer in NY, would probably make it differently from someone in, say, Texas. One may not even need to go across states to see differences, as your neighbor would probably make beer differently from you.
This is quite and idea? I think that it woudl be interesting to own one of these and offer people a drink and you’d have your own brew. As for the make or break of this product though, its going to be theprice. As long as the Price is Right then people will buy if its to much though you can forget about it and go back to thedrawing board till a cheaper way is found to make it. I would buy one though if the price is reasonable, I mean we are BOILERMAKERS, and thats what its all about!
I would like to comment on what Zach said. He mentioned if the Price is Right, only then will people buy. For this subject I find that completely the opposite. I know that when the Make-Your-Own-Espresso machines became more popular, people bought them no matter the cost. What you have to take in mind is the VALUE of what the product conceives. If a person had their own personal brewery, they wouldn’t have to make late night beer runs, they could make a profit, and they could have pride in their product. You have to spend money to make money, and not just focus on the cost, but the long-term benefits of the ‘investment’.
I also have a business friend back home that is currently working on taking the harmful effects out of drinking. What he is trying to accomplish is creating a brew that has all the fun, but not harmful on the persons liver. It has to do with the chemical make-up of the alcohol and substituting amino acids. This is also a great entrepreneurial opportunity that will open up to him upon his success.
If this device goes on the market It would have to be affordable because people home brew all the time without using this machinery. It would also have to have more usability where it doesn’t look so much like a science experiment but an actual machine. I think it is a good product and a good investment for college students.
This could spell disaster for the budweisers out there. Or could it? Would if every fraternity in the country eventually had one of these (or several)? Wouldn’t it have to hurt the big dogs of the beer world? they almost seem invincible though. seems like they’re some of the most creative advertisers out there. they would surely make the proper adjustments to not let the invention of some rolling beer brewery harm them. they would probably end up buying the rights to manufacture and/or finding a way to advertise on them by way of decals, attachments, recipe books, etc. there could be a whole new world of tailgating on the horizon.
I think that this product is hillarious. A bunch of guys who like beer got together to make beer. The truth is though, i don’t believe that this machine will solve any problems that the consumer is having. It is a neat concept, but i don’t see the need.
I disagree, everyone needs their own homebrewed beer.
Its a great idea. People have been brewing beer in their homes
for some time, this just makes the process easier. I think the only
people in college that would actually need/use this is the people who c
an’t buy their own beer, otherwise it seems to take a little more time
than a trip to the liquor store and a bit more expensive.
Who would not want a device that homebrews beer? It’s much more fun than going out and buying a case, plus you get the added bonus of having it be your own creation. Major brewing companies will probably not see this as a big threat, but it sure would be a great addition to your home.
“The device” appeals to a huge target market. Beer is always popular. If things are good people drink to celebrate. If things are bad people drowned their sorrows in beer. The ability to make beer easily is awesome. In ways of entrepenurial opportunities I see these guys and “the device” getting rented out at weddings, birthday parties, and company picnics. How sweat would it be to go to a company picnic and help make your own beer. I wouldn’t sell the device as a product in stores. I would use it like the “port o pit” chicken dinners and only rent it out by the hour. This has huge potential.
I have a few concerns
1. How much does it actually cost to make the beer. I mean if it’s cheaper to just buy a bottle of beer than to brew it yourself…
2. This device is really huge, it’s not really convenient to have in let’s an appartment
3. How safe is this device? If you didn’t tell me what it was, I would have guessed it was a bomb. Can the inventors guarantee it won’t blow up or something?
4. If improperly brewed, you don’t get ethanol but methanol, which is poisonous and causes blindness.
I’m curious to know if this device is safe or not. I’m guessing big breweries have all the safety precautions needed but what about this device. Chemical reactions is not something to mess around with.
This is a great idea and if it goes out on the public market, Americans will have a new past time.
I think this is genius because of the fact that, one, you would have your own beer at your disposal almost all the time and I would have more pride in drinking my own beer. Second, you could form a a good size market but it would be very localized, your neighbors! If I was known as the guy on the street that constantly had beer brewing in my garage, then all of the neighbors would be knocking on my door for a post-work beer. It is GENIUS!
In Boston, we have a local tradition called Boston Brewing. It is when normal people brew there own beer and whomever wins gets money and Sam Adams makes your beer. In every hobby shop, they sell things to help people brew (hops, brewing pots). this invention would be perfect there.
This is really interesting. Its great that someone did it but I agree with some of the other posts its not very practical. Maybe a real beer enthusiast will go for it, but I don’t think it will be a vey marketable product, I’ve been proven wrong though. If they can compact the size maybe this product will be in every home bar across the world.