The Stanford Technology Ventures Program here: makes many great entrepreneurship-related videos available for use in the classroom. They just made available embedding of these videos, an example of which is provided below. Get on the train! The info provided below is from the STVP link. Hank

Description: Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits.