has an excellent article that is a must read for entrepreneurs, as well as for strategic content by firms concerned about their strategic direction. The article lead reads: ” Fansumers, viral videos and social computing — these are just some of the many buzzwords pinging around the marketing world today. Making sense of them is not easy, since new practices evolve rapidly and often overlap with one another. Indeed, according to Wharton marketing professor Christophe Van den Bulte, many may be nothing more than marketing gimmicks. ”

There is an audio version of it also. Well worth a read/listen. Hank