Consider the following:
Posted by Elinor Mills here :
Just like with diaries, teen girls tend to blog more than their male counterparts, but boys post more video, a new study finds.
(Credit: Pew Internet & American Life Project)
About 35 percent of all online teen girls blog, compared with only 20 percent of boys, according to the Pew Internet & American Life Project “Teens and Social Media.”
“Girls continue to dominate most elements of content creations,” the study finds.
About 54 percent of the girls online post photos compared with 40 percent for boys, but boys are nearly twice as likely as girls to have posted video online (19 percent vs. 10 percent).
Overall, 28 percent of online teens have their own blog, up from 19 percent in 2004, while 27 percent of the teens maintain their own Web page.
But how safe are teens being in protecting their personal information and images? More safe than adults, apparently. About 66 percent of teens with a social network profile restrict access in some way and 77 percent of teens who upload photos restrict access some of the time, while only 58 percent of adults who post photos restrict access.
For video, a smaller percentage (54 percent) of teens restrict access, about the same as adults.
For teens who use a variety of communications, 70 percent say they talk daily on the cell phone, 60 percent send text messages every day, 54 percent instant message, 46 percent talk to friends on a landline, 35 percent see friends in person and 22 percent send e-mail daily.
Not surprisingly, cell phones are the primary form of communication for teens, with 63 percent having one.
First of all presenting “data” in narrative form such as Elinor did above sucks. You have to go back over it time and again to pull out what you want/need. Put the data in a table such as the following:
| Action | Boys (%) | Girls (%) |
| Blog | 20 | 35 |
| Post Photos | 40 | 54 |
| Post Videos | 19 | 10 |
The next observation is that percentages tell you nothing! You don’t know the size of the samples, if there indeed is statistical difference, what social-economic group the samples came from and thus are these findings generalizeable across social-economic groups. What country? I could go on and on but you should get the idea. Entrepreneurs in particular should be sensitive to the validity of polls etc they use to justify their products/services! Hank
Hank [BS/MSEE,
MSM $$$, Ph.D. Mgmt] teaches
I think the only kind of convincing market research a entrepreneur could present to potential investors is actual consumption (i.e., sales, registered users, unique visitors, etc.).
Hank, what’s the bounce rate on thinkbeta.com/blog (of the US visitors)?
Wish I knew. I’m not running any analytics on the blog. Interesting at this minute many people are leaving the site via the openhulu.com link of a couple of days ago from the Feedjit panel at right. Also, as should be expected, foreign traffic is a greater percentage of total traffic now that students are on Christmas break. It’s you and I