Pinch Media builds free tools for iPhone SDK developers, allowing them to focus on the core features of their next-generation mobile applications. Pinch Media was founded by Greg Yardley and Jesse Rohland in April 2008, and is based in the NYC area. Pinch Media’s seed funding comes from Union Square Ventures, First Round Capital, and several strategic angels - Dave Morgan, Jerry Neumann, Mike Yavonditte, and Sharkey Goldstein Capital. [From their "about" page here.] Below is a very interesting video of a recent presentation by Greg. - Hank