As reported in Adrants in a study recently completed by MultiMedia Intelligence, the growth in teen purchases of cell phones is on the wane.

Key findings:

• Subscriber growth is seasonal, with Q3 and Q4 the stronger quarters.
• More than half of teens are cellular subscribers by age 13.
• On average, girls mature cellularly earlier than boys. Even in older age groups, teen female subscribers outnumber male subscribers. However, the gap among those in the 17-year-old age group has narrowed greatly.
• The Hispanic teen market has become significant, projected to approach 3 million subscribers by 2012.
• The teen market is a primary source of new subscribers for carriers. By age 17, the majority of teens have wireless services, with the penetration skewing higher for females.

Parents, marketers, and entrepreneurs might be able to make sense out of this?

Hank