Especially on the West Coast, colleges are starting programs to meet the needs of “customers” moving from a fossil-based economy to a green-based economy. For instance, programs in California are turning away students seeking certificates in installation of solar equipment. Oregon’s Columbia Gorge is offering one-year certificates and two-year degrees in Renewable Energy technology. At [...]

Thanks to my nephew, a Purdue ME grad, via his mother for pointing this out. Isn’t the Digital World fun? Hank
 

“There are two main obstacles to innovation within the enterprise. The first is fear: If I try something new and fail, will I lose my job? Companies need to send a clear message that it is far better to try and fail than fail to try.
The second obstacle is the company’s own internal structure or [...]

Here’s a twist is advertising: Levi is actually acknowledging the fact it’s just a simple jeans brand. The fancy things in life aren’t as important as your favorite pair of jeans and all that comes with them. This commercial, shot backwards, follows a model as she leaves a photoshoot and returns to her normal life, [...]

Entrepreneurs and marketers are often interested in tapping into the world of social media and all it offers. The video below presents some fundamentals which students in my MGMT323 class should view, as they may receive extra credit for such effort. It wouldn’t hurt entrepreneurship students either, or Jerry for that matter Hank
 

I’m including the below info in case a MGMT323 student team or others would like to establish a dialog with Ezra regarding the study she is involved in, given MGMT323’s tasking to develop a marketing plan to induce behavior change in Indiana’s REMC customers leading to less electricity use. Hank
Hi all,
My name is Ezra Markowitz, [...]

Recently Ecoalign, a company that “work(s) collaboratively with clients to evaluate, create and execute marketing and communications strategies that align corporate and consumer behavior with energy and environmental needs,” made publicly available an interesting report which included the data below: Let’s consider the item which two out of three respondents indicated greater interest in, “Purchasing [...]

More and more companies are espousing “greenness” in their marketing. For instance, hhgregg recently  “offer(ed) customers $200 toward the purchase of new Energy Star-certified Frigidaire appliances …with the trade in of their old white goods. The program, dubbed “hhgreen,” is designed to help customers save money by cutting back on water and energy usage,…..” [...]

In an interesting article linked here, Hansa found “Female decision-makers are more environmentally conscious than males, placing higher levels of importance on a broader range of green indicators in corporate behavior:” From both a marketing and entrepreneur viewpoint, we have a specific target market towards which we could position new or existing products -> [...]