Sometimes “just the facts” says it all in an ad. Consider iPhone’s cut below. Like the iPhone, sometimes simple is better. Hank
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About About
Hank [BS/MSEE,
MSM $$$, Ph.D. Mgmt] teaches Entrepreneurship
&
Innovation and Marketing
@ Purdue University, W. Lafayette, Indiana USA.
His interests include students, anything involving technology, Social
Marketing,
brain-computer interfaces, and boomers as
entrepreneurs. He is also coordinator of Purdue's Certificate
in Entrepreneurship Program. Hank can be
reached 24/7 here: hank -at-entr200-dot-com.
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Clean, simple, to the point. I think its a really good ad especially since a lot of it is clips from older movies and TV shows. Hank’s right, “Hello” is all they really need.
Good ad. To the point, simple, and well done. It would grab my attention.
Advertising seems to forget that the average person is easily amused and that simple ads normally get the point across and the sale. Everybody already knows that this phone has more features than some people’s computers.
Now that I think about it, that really was a good commercial because I still remember it. I can’t even say I remember a fourth of all the commercials I’ve seen recently.
I liked this ad. It was simple and kept me interested! Maybe more companies should look into ads like this.
This is great…with utmost simplicity they’v made a point..! Keeps u interested till the last second…! The transition is shown very beautifully! From the old landline phones to the cutting edge of technology - the iPhone!
This ad was really entertaining, I liked how it kept my attention throughout the whole thing and even after. It was fun picking out the movies from the commercial and being able to say, “hey thats the big lebowski, hey thats the incredibles, etc”
I liked it! I thought it was cool how it started “back in the day” and worked it’s way forward. Very nice, even got a bonjour in there! :o)
Like everyone else has said; this commercial was short, to the point and effective. I liked how it was similar to a time line through the history of telephone use.
Way to keep it simple.
This is a great advertisement because it draws the consumer in to see how many of the movies or shows he/she knows from the commercial. Then by doing this they wonder what on earth could this even be about. It shows their product and name very large and get the consumers attention. I like it!!
I belive that this comercial is trying to conevy that the i-phone is the next generation of phone technlogy. From the cord to the cordless, to the cell. Great comercial!
I remember watching this during the Academy Awards and it stuck with me to this very day. I still remember from then and it was a commercial I particularly enjoyed. I think what makes it so affective is the use of films. By showing clips from movies that we have all seen, it was already embedded in our memory. I remember the clips much more than the product and therefore remember the product. Also by showing clips that we all enjoyed, Apple associated good memories with the iPhone, making the viewers subconsciously like the iPhone before they even know anything about it. Obviously a huge marketing edge
Come on Hank!
I’m surprised you haven’t written anything about the current situation in the financial markets right now. What effect does it have on entrepreneurs? How about the sub-prime lending problem and the bail-out? What is an entrepreneur’s opinion on it all?
Apple consistently surprises me with their ability to make the simple into the elegant and beautiful. This commercial does it again for me–plus, they’re pretty tricky using nostalgia to associate with the “new” iPhone, making you think its an old friend, not a new acquaintance.
Great commercial. Simple is the way to go. I always remember Apple’s commercials.
Very simple, elegant and to the point. Plus, Steve McQueen was in it, so it has to be cool.
I liked this a lot, very simple but effective. Most of their ads really are that way. Lots of cool movie and tv stars. This should definitely work for them in keeping popularity on the iPhone up.
i wonder how much is cost to use all those clips
anyway
it was somethin’ new and catchy and fun to watch
got my attention
nice commercial, it’s really simple and i bet it doesn’t cost much to make this right?
maybe microsoft should be doing something like this instead of spending it on Seinfield.
Wait I believe if this is the new advertisement for the new apple iPod. The new iPod has several new features in them, and this commercial did not point out any of that, and it just had whole bunch of random hellos. Whop de doo. They should show off the new abilities and what the new iPods can do.
I really liked the advertisement.
As JP said, they could have advertised their new features, however, I think that advertisement being very expensive apple did the right thing.Making an advertisement that would grab people’s attention. If people were interested, they could goto the apple website and do further research.
Yes, simple. I assume this is supposed to “remind” us that the iPhone is still a, phone…? I forgot since the word “phone” was not part of the name. I can’t imagine that Apple spent all that money on this commercial if it was not part of a greater marketing project. How old is this ad?
I can’t wait for Android, however. Not hating on the iPhone users out there but the T-Mobile G1 looks like it will rock the iPhone. If iPhone users want to maintain the edge, they better hope the hackers can write something in time to “open” the iPhone to non-App Store applications.
But who knows, by then, I am sure that both the G1/Android and the iPhone will have new advancements.
really caught my attention and made me want to see the end and who it was made by.
Sometimes the easiest things to remember are the simplest things. For example how many people know what Bob Rooooaaaarrrrman does? Simple and to the point. Good job Apple.
Instead of the way microsoft adds leave you wondering what their poin was, Apple catches your attention and gets right to the point. When will microsoft learn?
It creates a desire to find out the facts about the iPhone, because they are not explicitly given in the commercial. I bet you will find this is a healthy marketing tool if you could correlate the release of this commericial and hits on thier iPhone page.
It has almost become uncool to be a fan of microsoft nowadays, however googles image is untainted. This is interesting because the marketing field is level between apple and google. I think Android has serious potential to steal iPhone sales.
I liked this commercial. It was simple and creative. I enjoyed all the different movie clips, especially the clip from Anchorman.
it sends a message. keeps the audience in full attention because of the fast paste. It makes the audience remember the commercial and who created it. Quick and smart, like the Apple’s line of “i” products. Yet another great idea from Apple.
This ad is a perfect example how a liitle can portray a whole lot. Apple shows its brillance with this commercial. I can tell you exactly what happens in this ad and what it is trying to portray. Good commercial.
I love The Incredibles.
This commercial is simple, and memorable. iPhone pretty much advertises itself.
Everyone knows what it is capable of.
So you’re right Hank. Hello is all Apple needed.
This is a great presentation by Apple. It creates a message and connects to its target market by the use of movies. Whether you’re old or young, you can relate to one of these movies and that’s exactly what Apple is trying to accomplish. They want you to be connected to their product as you are connected to the movies. Simple, straightforward, and trouble-free-all terms to describe an effective marketing technique.
I actually love this ad. I am known to be a very simple person, one who does not own a phone with all the bells and whitsles. It’s nice to see that Apple is targeting a simple audience with the iPhone, basically saying that a phone was/is just a way to say hello. It is also kind of neat to recognize all the clips they compiled. Love it, cannot say it enough!
I liked the ad, it was short and to the point. It tells the history of the phone ending with the new iphone as the latest innovation.
Apple’s marketing genius at it again. iPhone complicated? Not according to that ad.
simple indeed, and definitely eye catching with all the different famous people.
I think they did a good job keeping it simple. I feel it was also good how they started way back when (which would keep older people interested) ,and then took it all the way up to current day (which keeps younger people interested).
I loved the ad because I had fun figuring out what film each clip was from. I also enjoyed seeing some of my favorite actors during the ad I think this very simple form of advertising will be very successful in getting the viewers attention when it comes to advertising the iphone. I would love to see more ads like this one when I watch television.
I Liked this ad because it was very entertaining. It was simple, sleek and to the point which is perfect in trying to obtain an audiences attention.
I like how apple kept it so simple. Sometimes when companies try to be complex they ruin the advertising and lose the customer’s interest.
This is good advertising because I remembered it, it’s simple and probably because it was is why I did remember it, ha.