A Nielsen study by MarketingCharts.com, suggests nearly half - 46% - of US “tweens” (those age 8-12) use a cell phone, and safety is the primary reason that parents cite for their childrens’ having a mobile phone, according to Nielsen’s newly launched Mobile Kids Insights survey.
The survey of 1,700 tweens also estimates that US [...]

 The following is excerpted from the 9/12/08 issue of WSJ online: and is included here for marketing ideas.
Fashion companies have discovered a lucrative new marketing vehicle: Sarah Palin.
Since John McCain chose her last month as his running mate, Gov. Palin’s personal style has sparked a buying frenzy. Many women are snapping up her choices [...]

Max Showalter reported in yesterday’s Journal & Courier (p. C12) on a kit manufactured by Flex Fuel International that a local firm, Bartlett Ford just up the road north of Purdue about 10 miles in Brookston, is now selling and installing . Installed prices are $695 for 4 & 6 cylinders vehicles, and $795 for [...]

SiliconValley.com reports the following:
“As we’ve written before, one of our goals is to enable everyone using Google to find the information they want easily, no matter what language they speak. It recently came to our attention that Google was not accessible to a large, influential, and notoriously quick-tempered community: Pirates. As of today [...]

The Fred channel on YouTube has the third-highest number of subscribers of all time, yes, all time. The Fred video embedded below had been viewed more than 343,000 times as of the embedding. More than 1/2 million people, mostly children, have signed up to his channel. Recognizing the popularity of Fred, Fox Films is [...]

Recently, a Purdue student in the Entrepreneurship Certificate program appeared on CNBC’s program The Big Idea. A clip of his presentation is below. What do you think of the idea? Is this something you are going to pass up lunch for? How would you go about marketing this new item, with a budget a [...]

Call-out is being held this evening 9/18/08 at 6PM in the Food Science Bldg for this year’s soy/corn-based new product design competition. Details are here: Free food, T-shirts, music credits. What’s a student not to like? Hank

This one is for the CFS design ladies in marketing and to give entrepreneurs ideas. Click the following link for a whirl through the streets of NYC and what women are wearing in the way of clogs, or whatever you call some of these creations. The link is here: Hank

Ok Google fans. T-Mobile is set to roll out the Android-Google phone next Tuesday, with actual availability in October 08. Details have been steadily leaking out, such as it has a qwerty keyboard, will go for $399, or $200 with a two year contract, does not have an accelerometer etc. Look for prices of [...]