7 responses to “Purdue Food Entrepreneur: Chicago Soydairy.”

1. 

   Devarshi Patel March 1st, 2009 at 11:56

   Good Market Niche…. I tell you, there is still a void in the vegan industry in US compared to India..
   Good luck

2. 

   Greg Watson March 1st, 2009 at 15:06

   Good idea by Ryan Howard to “fill the void” of local organic soydairies in the Midwest. He and Ziegler found something they were both interested in and it was something that many vegetarians felt needed to be addressed. Although, i consider the vegan diet to be an absolutely ridiculous idea, its all about finding a product or service that has a considerably large niche.

3. 

   Felipe Burneo March 1st, 2009 at 15:33

   If there really exist a big market in the Midwest for vegetarian products, the should start thinking of going beyond just dairy products.
   They should start manufacturing other types of products to show people that it is possible to change their eating habits and replace them with a wide variety of products and not just fruits and vegetables.

4. 

   Sergio Flores March 1st, 2009 at 16:44

   Well, I’m not vegitarian and probably will never be. What can I say? I love my ribs and chicken wings or a nice steak once in a while…but the idea seems good for those that are interested in the industry.

   I would say that they would have more succcess if they would expand their products to more than just dairy….because I know many vegitarians that still consume milk, yogurt, and stuff like that and wont touch the organic stuff…so…might wanna keep that in mind.

5. 

   Lauren Withers March 1st, 2009 at 19:12

   I think that it is really good that someone finally decided to make it easier for vegans to make their lifestyle easier. As of now, there is not that many choices.

6. 

   Taylor Jenkins March 1st, 2009 at 22:00

   There is definitely a void in this market and it should not be hard to advertise to such a specific target market. Something that’s healthy, yet tastes good, is exactly what consumers are looking for.

7. 

   Jongho James Lee March 2nd, 2009 at 00:13

   I like how Ryan Howard found something that no one had thought of before. His disruptive idea eventually helped vegans to enjoy their lives. I think his innovative ideas and passion for his business allowed him to achieve his goal.