13 responses to “Scent Marketing”

1. 

   Lauren Withers April 9th, 2009 at 06:22

   Maureen Morrin stated that the smell can affect how much money you spend and how positively you view the items. I believe that it does affect how people shop. You can tell because the more wealthy stores that we go into do have a nice odot to them. Examples: Abercrombie, Hollister, Macy’s…

2. 

   Isaiah Johnson April 9th, 2009 at 08:08

   I think scent marketing can be good, as long as they do not go over board. If that becomes the case then it may turn people off.

3. 

   Andrew Sadler April 9th, 2009 at 10:31

   I first noticed scent marketing through popular magazine that contain perfume inserts, the entire magazine itself smells, not only will some people buy that magazine but the company advertising within will attract much attention as well.

4. 

   Jongho James Lee April 9th, 2009 at 12:47

   I think scent marketing not only allows the company to advertise about their product but also allows the company to advertise about their brand. For example, if you go into an Abercrombie store, you can smell a nice perfume scent. Whenever you smell the same scent again, you automatically remember the scent and know that its abercrombie. In this way a company can let more people know about their company easily instead of using slogans.

5. 

   Crystal Reno April 9th, 2009 at 13:56

   I think scent marketing is a good idea. It helps them to attract people to possibly buying their product better than if they do not use scent marketing. I know I like smelling the different scents in the stores when I am shopping.

6. 

   Vincent Witzel April 9th, 2009 at 15:44

   I completely agree with what the woman in the first video states – scents can enhance memory. In the summer of 2004, I visited NYC with some friends. We stayed in a hotel near Times Square and endlessly strolled the streets during the three days we were there. Having heard of the ridiculous amount of shopping one can do on 5th avenue, we hit almost every store on that “street” (mind you, we did significantly more looking than buying!). One store I will likely never forget is French Connection UK (FCUK). The store had such a delightful, sweet-citrussy smell, that I really did not want to leave the store (not to mention that I ended up buying two shirts there and still remember the experience until this day lol). Likewise, whenever I go to a mall, I can almost immediately tell you whether or not there is a Bath & Body Works store in the mall, which curiously fits right in with the idea the lady in the video addressed – these days, stores focus more on creating ambient smells, versus ones that are specifically targeted toward a single product. Interesting stuff…

7. 

   Tim Sutton April 9th, 2009 at 17:23

   I dont know if smell can effect how much money I spend. I think that things like sent and memory really go hand in hand. There are so many things that I can remember because I know how it smells. All of your senses have a special effect of memory,and smell really has that effect.

8. 

   Stach Hazzard April 9th, 2009 at 19:07

   I thinik smell has to do with why some people spend more. Abercrombie smells really good and it attracts people to their store. Also, when ever you pass by a cookie place and smell freshly baked cookies it make people what to buy a cookie rather or not they are hunbgry. With memory, I deff think scent plays a part. I also remember the way my house smells and when I go home I know it’s home by the smell. I also know the way my grandma smells and when she passes someday I can take that memory of her with me.

9. 

   Spencer McKee April 9th, 2009 at 19:38

   Defiantly understand what they’re saying when they say people go into depression without smells. I’ve had a stuffynose for like 2 weeks and it is very sad. I miss tastes. and smells. ha

10. 

    Felipe Burneo April 10th, 2009 at 01:43

    Scents and the positive impression they can provoke has been, for sure, known for centuries… why you think there are perfumes and colognes… they can help making a very good first impression on people and make that first impression become a memory.
    The one movie everyone should see to understand the real meaning of scents in someone’s life is the German movie “Das Parfum: Die Geschichte eines Mörders” (The Perfume: The Story of a Murderer). It is not scary at all but is very well made and sticks very well to the plot of the original book.

    Here is a quick video of a part of it. Hope you can see the entire film and hope you like it too.

    http://www.youtube.com/watch?v=KQm_QvUcC0o&feature=related

11. 

    Brandon Barnes April 13th, 2009 at 15:12

    Scent has always been able to evoke memories of a certain time in my life or place that I have been. I did not know however that it could affect sales and the other things presented in this video. This blog definitely made me realize the importance of the sense of smell.

12. Multisensory Marketing @ thinkbeta.com April 14th, 2009 at 05:26

    [...] a previous post last week, I blogged about Scent Marketing. In class, we briefly discussed Neuromarketing. Today [thanks to Stroh Brann for the input and [...]

13. Mulitsensory Marketing @ thinkbeta.com April 14th, 2009 at 05:35

    [...] a previous post last week, I blogged about Scent Marketing. In class, we briefly discussed Neuromarketing. Today [thanks to Stroh Brann for the input and [...]