Comments on: Scent Marketing http://thinkbeta.com/blog/2009/04/09/scent-marketing/ entrepreneurship Tue, 07 Feb 2012 14:05:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mulitsensory Marketing @ thinkbeta.com http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1151 Mulitsensory Marketing @ thinkbeta.com Tue, 14 Apr 2009 10:35:19 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1151 [...] a previous post last week, I blogged about Scent Marketing. In class, we briefly discussed Neuromarketing. Today [thanks to Stroh Brann for the input and [...] [...] a previous post last week, I blogged about Scent Marketing. In class, we briefly discussed Neuromarketing. Today [thanks to Stroh Brann for the input and [...]

]]> By: Multisensory Marketing @ thinkbeta.com http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1150 Multisensory Marketing @ thinkbeta.com Tue, 14 Apr 2009 10:26:42 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1150 [...] a previous post last week, I blogged about Scent Marketing. In class, we briefly discussed Neuromarketing. Today [thanks to Stroh Brann for the input and [...] [...] a previous post last week, I blogged about Scent Marketing. In class, we briefly discussed Neuromarketing. Today [thanks to Stroh Brann for the input and [...]

]]> By: Brandon Barnes http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1143 Brandon Barnes Mon, 13 Apr 2009 20:12:55 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1143 Scent has always been able to evoke memories of a certain time in my life or place that I have been. I did not know however that it could affect sales and the other things presented in this video. This blog definitely made me realize the importance of the sense of smell. Scent has always been able to evoke memories of a certain time in my life or place that I have been. I did not know however that it could affect sales and the other things presented in this video. This blog definitely made me realize the importance of the sense of smell.

]]> By: Felipe Burneo http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1127 Felipe Burneo Fri, 10 Apr 2009 06:43:47 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1127 Scents and the positive impression they can provoke has been, for sure, known for centuries... why you think there are perfumes and colognes... they can help making a very good first impression on people and make that first impression become a memory. The one movie everyone should see to understand the real meaning of scents in someone's life is the German movie "Das Parfum: Die Geschichte eines Mörders" (The Perfume: The Story of a Murderer). It is not scary at all but is very well made and sticks very well to the plot of the original book. Here is a quick video of a part of it. Hope you can see the entire film and hope you like it too. http://www.youtube.com/watch?v=KQm_QvUcC0o&feature=related Scents and the positive impression they can provoke has been, for sure, known for centuries… why you think there are perfumes and colognes… they can help making a very good first impression on people and make that first impression become a memory.
The one movie everyone should see to understand the real meaning of scents in someone’s life is the German movie “Das Parfum: Die Geschichte eines Mörders” (The Perfume: The Story of a Murderer). It is not scary at all but is very well made and sticks very well to the plot of the original book.

Here is a quick video of a part of it. Hope you can see the entire film and hope you like it too.

http://www.youtube.com/watch?v=KQm_QvUcC0o&feature=related

]]> By: Spencer McKee http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1125 Spencer McKee Fri, 10 Apr 2009 00:38:40 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1125 Defiantly understand what they're saying when they say people go into depression without smells. I've had a stuffynose for like 2 weeks and it is very sad. I miss tastes. and smells. ha Defiantly understand what they’re saying when they say people go into depression without smells. I’ve had a stuffynose for like 2 weeks and it is very sad. I miss tastes. and smells. ha

]]> By: Stach Hazzard http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1124 Stach Hazzard Fri, 10 Apr 2009 00:07:40 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1124 I thinik smell has to do with why some people spend more. Abercrombie smells really good and it attracts people to their store. Also, when ever you pass by a cookie place and smell freshly baked cookies it make people what to buy a cookie rather or not they are hunbgry. With memory, I deff think scent plays a part. I also remember the way my house smells and when I go home I know it's home by the smell. I also know the way my grandma smells and when she passes someday I can take that memory of her with me. I thinik smell has to do with why some people spend more. Abercrombie smells really good and it attracts people to their store. Also, when ever you pass by a cookie place and smell freshly baked cookies it make people what to buy a cookie rather or not they are hunbgry. With memory, I deff think scent plays a part. I also remember the way my house smells and when I go home I know it’s home by the smell. I also know the way my grandma smells and when she passes someday I can take that memory of her with me.

]]> By: Tim Sutton http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1123 Tim Sutton Thu, 09 Apr 2009 22:23:28 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1123 I dont know if smell can effect how much money I spend. I think that things like sent and memory really go hand in hand. There are so many things that I can remember because I know how it smells. All of your senses have a special effect of memory,and smell really has that effect. I dont know if smell can effect how much money I spend. I think that things like sent and memory really go hand in hand. There are so many things that I can remember because I know how it smells. All of your senses have a special effect of memory,and smell really has that effect.

]]> By: Vincent Witzel http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1121 Vincent Witzel Thu, 09 Apr 2009 20:44:51 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1121 I completely agree with what the woman in the first video states - scents can enhance memory. In the summer of 2004, I visited NYC with some friends. We stayed in a hotel near Times Square and endlessly strolled the streets during the three days we were there. Having heard of the ridiculous amount of shopping one can do on 5th avenue, we hit almost every store on that "street" (mind you, we did significantly more looking than buying!). One store I will likely never forget is French Connection UK (FCUK). The store had such a delightful, sweet-citrussy smell, that I really did not want to leave the store (not to mention that I ended up buying two shirts there and still remember the experience until this day lol). Likewise, whenever I go to a mall, I can almost immediately tell you whether or not there is a Bath & Body Works store in the mall, which curiously fits right in with the idea the lady in the video addressed - these days, stores focus more on creating ambient smells, versus ones that are specifically targeted toward a single product. Interesting stuff... I completely agree with what the woman in the first video states – scents can enhance memory. In the summer of 2004, I visited NYC with some friends. We stayed in a hotel near Times Square and endlessly strolled the streets during the three days we were there. Having heard of the ridiculous amount of shopping one can do on 5th avenue, we hit almost every store on that “street” (mind you, we did significantly more looking than buying!). One store I will likely never forget is French Connection UK (FCUK). The store had such a delightful, sweet-citrussy smell, that I really did not want to leave the store (not to mention that I ended up buying two shirts there and still remember the experience until this day lol). Likewise, whenever I go to a mall, I can almost immediately tell you whether or not there is a Bath & Body Works store in the mall, which curiously fits right in with the idea the lady in the video addressed – these days, stores focus more on creating ambient smells, versus ones that are specifically targeted toward a single product. Interesting stuff…

]]> By: Crystal Reno http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1119 Crystal Reno Thu, 09 Apr 2009 18:56:18 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1119 I think scent marketing is a good idea. It helps them to attract people to possibly buying their product better than if they do not use scent marketing. I know I like smelling the different scents in the stores when I am shopping. I think scent marketing is a good idea. It helps them to attract people to possibly buying their product better than if they do not use scent marketing. I know I like smelling the different scents in the stores when I am shopping.

]]> By: Jongho James Lee http://thinkbeta.com/blog/2009/04/09/scent-marketing/comment-page-1/#comment-1118 Jongho James Lee Thu, 09 Apr 2009 17:47:10 +0000 http://thinkbeta.com/blog/2009/04/09/scent-marketing/#comment-1118 I think scent marketing not only allows the company to advertise about their product but also allows the company to advertise about their brand. For example, if you go into an Abercrombie store, you can smell a nice perfume scent. Whenever you smell the same scent again, you automatically remember the scent and know that its abercrombie. In this way a company can let more people know about their company easily instead of using slogans. I think scent marketing not only allows the company to advertise about their product but also allows the company to advertise about their brand. For example, if you go into an Abercrombie store, you can smell a nice perfume scent. Whenever you smell the same scent again, you automatically remember the scent and know that its abercrombie. In this way a company can let more people know about their company easily instead of using slogans.

]]>