13 responses to “Multisensory Marketing”

1. 

   Casey Zeller April 14th, 2009 at 07:33

   Taste is one of our most important senses that allow us to enjoy the food we eat everyday. Last week I read an article about two college girls who made cupcake wrappers edible and with taste. What a great way to reduce paper that goes into the lanfills, and also it is just cool. Flavor marketing is going to become very important in the future. We all love to eat and flavors take us back to our childhoods, make us feel good, and fullfill the hunger we have. I love to eat, and flavor marketing is such a wonderful way to get products out into the market place.

2. 

   Spencer McKee April 14th, 2009 at 09:39

   That would be pretty interesting. However, if anything like Mr. Wonka’s wall was produced, there would be sanitary issues. ha. I like the idea with the listerine strip type product samples. That would be really helpful and i wouldn’t waste my money on so many new products that I end up not liking.

3. 

   Shaun Greene April 14th, 2009 at 10:43

   It’s really cool to see Adnan running such a successful business at such a young age. His presentation has a lot of good points, but I was surprised by how much he looks as his slides and not at the audience.

4. 

   David Bryant April 14th, 2009 at 12:36

   This is a phenomenal idea that I am surprised took so long to come about. I have heard about this before and was just amazed at the idea. There are so many times when you will buy a product and end up wasting or throwing it away because it was not what you thought it was. I have to admit though the listerine strip idea would be strange sometimes depending on the flavors.

5. 

   Allison Yeater April 14th, 2009 at 12:58

   Being very interested in marketing as my future career, this will probably come up. I think that it is a very good idea. People like to be able to taste, smell, touch, feel a product before they buy it. And as some of the blogs above mentioned sanitary issues, i’m sure that there would be ways to make it a sanitary way to advertise products. It is also nice to see that some of these younger people with these more nonconventional ideas are being successful. It gives hope to all of us young entrepreneurs, and shows us that any idea can become a reality.

6. 

   Tim Sutton April 14th, 2009 at 14:23

   You guys are right. I can remember so many different times where I have bought things that I thought were one thing, and when I bought them they were another. When it comes to peole buying products before they buy it, I think that would be awesome. As far as the sanitary issue goes they will some how work this out.

7. 

   Troy Harper April 14th, 2009 at 15:28

   This goes with both scent and taste. I had a professor talk about when he worked at a bank and they would put cookies out to eat for the customers. They would make them fresh everyday. They were not the largest bank but they were the best in the community at retaining customers and what’s actually funny is that most of the customers attributed it to the cookies. Everytime they came into the bank they would smell the fresh cookies and they would also taste the freshness of the cookies as well. This is definitely something that is smart to do and it got me to thinking about certain stores that use this strategy. I can think of Quality Farm and Fleet. They are not around but instead Tractor Supply is in their place. When I was little I used to get the peanuts in the shell that they would put in the store. They were in a big barrel. Certain restaurants have certain mints that you always want to have at the end of the meal. It is a different type of advertising than the blog is going after but it is a way that can make your company stick out.

8. 

   Andrew Sadler April 14th, 2009 at 16:37

   I wonder how long they will be able to re-create the taste for? I always buy magazines that smell like cologne, but if they smelled like Powerade or chocolate, or toothpaste would be amazing.

   When he goes over the strip that tastes like an ash-tray, I think this could really help reach out to kids in the programs such as D.A.R.E., if the officer passed strips around to each kid and let them taste the tray it might help them turn away from smoking.

9. 

   Micah Johnston April 14th, 2009 at 18:00

   Interesting. I never really thought of the future having such a type of marketing as this. I only thought more on the basis of technological innovations pushing the frontier of marketing rather than an upcoming marketing invention like multisensory marketing. Very cool. I like how Andrew positioned this kind of marketing behind a certain purpose such as D.A.R.E. I’m sure this would lead to a lot of different initiatives in using this multisensory marketing.

10. 

    Jongho James Lee April 14th, 2009 at 20:22

    Many companies are finding that when they engage consumers with multiple sensory touchpoints—not just the traditional sensory channels of sight or hearing—they can enhance consumers’ emotional connection with their products and brands.

11. 

    Trisha Delsart April 14th, 2009 at 20:43

    I think this is a great idea, its impressive that they can make any flavor. I haven’t seen this used yet but hopefully I will encounter this type of advertising soon.

12. 

    Stach Hazzard April 14th, 2009 at 21:06

    I am going to have a minor is sales and marketing and I can see where this might be useful. I am a big sweets person and if I could taste a product before buying I would like it. It would provide people with buying what they want and not buying what they think they want and then throwing it away. I hope this works out and can’t wait to see it in action.

13. 

    Katie Robinson April 14th, 2009 at 21:22

    I agree with stach I would like to taste a product before I buy it because then you know if you like it or not. And that would help sales alot if people can taste a product before buying it. There are alot of open spaces for this marketing area and I hope that people like them take the opportunity if the have an idea.