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Jumping Cracker Beans Startup Jumpin’
Posted on June 1st, 2009 13 comments
Jumping Cracker Beans, a San Jose greeting card business founded by two women, has found quick success. Mike Cassidy writes: It’s refreshing in this land of business plans, elevator pitches and exhaustive ROI analyses to stumble upon a business that practically started itself. The two founders, 40+ and a 50+ Moms named Julia [ex marketing product manager at FedEx] & Judy [graphic designer], have found a way to break out of the greeting card clutter with three dimensional cards. It is well worth a couple of minutes to read what Mike Cassidy [previous link] has to say about them, including the catchy business name, and browse around their web site. They got it all going one direction. Atta Girls! Hank
13 responses to “Jumping Cracker Beans Startup Jumpin’”
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Lee Rodriguez June 1st, 2009 at 06:24
They offer a great idea as well as service!
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mtexeira June 1st, 2009 at 06:30
Just proof that corporate statistics are not everything in the world of business
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Andrew Najem June 1st, 2009 at 10:13
Where there’s a market, there’s a way, these two ladies have accomplished a tough task but created a unique dynamic business. Just by this article i can see they have found success accompanied with career happiness in which they’re doing something that has no boundaries and can be creative as possible
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ablack June 1st, 2009 at 10:20
I wonder how they came up with the name. I also don’t really get how the insta-snow ties in with their greeting cards unless it’s supposed to fall out of the cards or something, which would be really annoying.
ps. I’m gonna shoot myself in the face if I read one more response that is either an article summary or cheesy “omg that’s so great like they are totally winnars.”
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Judy Julia June 1st, 2009 at 10:27
omg that’s so great like they are totally wieners
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Saad Ahmed June 1st, 2009 at 10:40
I hope they did a complete market analysis, as their are many companies offering what ‘Jumping Cracker Beans’ offers. Their prices are not that high, that is a strong strategy in my opinion for a relatively new company.
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Ryan Quigley June 1st, 2009 at 11:35
I found the success of this company to be very impressive, especially due to the state the economy is currently in. To create a new greeting card company seems like it would be a difficult task due to the competitive companies that have been around for a long time. They did a good job distinguishing themselves from the competition by using their creativity to create an entire unique line of cards you wouldn’t find anywhere else The fact that they currently have no debt and are already bringing in $300,000 in revenue is also amazing and really shows how good planning and preparation can help a business succeed.
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Kristin Crowson June 1st, 2009 at 12:09
Perfect timing! I just picked up a card for my dad today, haha. I really like how creative they are. They broke away from what Halmark and other companies are doing ( sound effects, singing cards, etc). If they can keep prices low, or at least lower than competitors (seriously Carlton’s “song” cards are upwards of $5) and remain original in their design they should do well.
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Jason Jerger June 1st, 2009 at 12:43
I had not heard of these cards before reading this article. Maybe it’s either because:
A: I’m a guy or
B: They need to increase their advertising.
Either way, they have an interesting twist on their brand. They started it to help out people who were laid off because of the economy, and they also make their card in America (not overseas) to help out the American economy. Some people talk about helping out the economy, and these two ladies are actually doing it. -
ShaneRoss June 1st, 2009 at 19:40
Its a great idea that they are capitalizing off of an economic downfall where people are losing their jobs/unable to find jobs – by giving them a sense of inspiration. Maybe in future, they could pair up with a philanthropic organization and create new opportunities for service as well as business.
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Cory K June 1st, 2009 at 19:44
This once again proves that you don’t need a brilliant idea to make a lot of money.
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melmalik June 2nd, 2009 at 01:32
looks like a great idea I would love to see how these cards actually look like…
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JSeeley June 2nd, 2009 at 10:02
Huh, greeting cards, still I think it will be tough to compete with all the existing ones out there. When I buy a card, which is rare, honestly I go with cheapest and usually the first one I find. Greeting cards are something very commonly used and purchased everyday, but how many people are going to really go for 3d cards especially when they might cost more.
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