17 responses to “Newpaper Ads In Toilet”

1. 

   melmalik June 4th, 2009 at 05:58

   If a company wants to advertise today it would probably either go to google.com, or to one of the big cable networks. These two advertisers can deliver any message to the maximum amount of people, not only in one city or state but across the entire nation or across the world. Google.com users for example far exceeds the reader of any newspaper, however prices for advertisements on google.com do not differ very much from those on newspapers…

2. 

   mtexeira June 4th, 2009 at 07:07

   Newspapers used to be the premium medium to get to a large group of individuals. With the internet, newspaper dominance now lies with non-technological areas and older groups of people whom do not like the internet. With broadband incorporated with cable service, people now view multiple newspapers online without paying an additional newspaper price. Also with green revolution newspaper popularity may take a hit to reduce its paper use unless a recycling effort begins on that front.

3. 

   mrambo June 4th, 2009 at 08:42

   If you go to http://www.purdueexponent.org/?module=leftside&target=adRates you can get an idea of how much ads cost. They give both the Purdue Exponent’s rates and the national averages of ad costs. Granted these ads, if kept small, won’t be too much but also think of how small of a group these papers are reaching. There are a multitude of online sites where you can get more information for the same if not cheaper that reach many many more people.

   http://www.internetworldstats.com/stats.htm

   The website above shows the internet access across the world. As you can tell there are still about 25% (while other sites argue it’s around 18%) of households that don’t have internet access. Another website
   http://www.websiteoptimization.com/bw/0403/
   shows that of those who use internet, in the States, roughly 55% of them still run dial up.

   These statistics, to me, mean the newspapers will be prevalent for quite some time. With so much improvement to online usage, though, I can only see newspapers declining further.

4. 

   Stephen Parkhill June 4th, 2009 at 10:19

   Obviously the internet has taken over this market. The best strategy at this point might be to start selling more ads in the new paper’s online publication.

5. 

   Saad Ahmed June 4th, 2009 at 12:15

   As internet sites are gaining more and more popularity, people are shifting to putting their ads up on those sites. This costs less than hiring top models, and putting together an advertisement. Google, Facebook and even random sites are most popular these days with companies for putting up ads. The trend is due to the fact that these websites have so many member, and there exists a better change of the product being known through them.

6. 

   jseeley June 4th, 2009 at 13:11

   I have also read some things on newspapers declining for the purpose of advertising. Newspapers in general are being used less. Why pay to have a paper for a year when you can go online to find information and news. So many people are online now that its more effective to place advertisements online or even put up classified-like ads up on websites for free. Another advantage to the internet is it covers more area to where a newspaper might just focus on one region.

7. 

   Ryan Quigley June 4th, 2009 at 13:12

   It seems that year after year the demand for newspapers has continued to decrease. These days it has become easier for someone to access news through the internet than through a newspaper. Additionally instead of paying for a newspaper you can log on to that papers website and view the same articles along with a lot more information. Eventually advertising in newspapers with become completely obsolete.Advances in technology with only hurt newspapers in the future. People these days want access to information where ever and whenever they want. The invention of the iPhone may have been the beginning of the end for newspapers.

8. 

   Kristin Crowson June 4th, 2009 at 13:12

   I’d resort to targeting the internet if at all possible. Put ads up on Google, Yahoo, Craiglist (if you have to). Depending on who your selling to maybe even applications like Facebook would be alright. Possibly move towards radio ads or TV (Comcast ads) if its in your financial range as well. You’d most likely get more people covered through these methods rather then through newspapers due to the overabundant use of the internet, TV and radio.

9. 

   SarahH6 June 4th, 2009 at 14:42

   I would definitely use the internet to get a product out right now. The other forms of mass communication (TV, radio, newspapers, magazines even) are all under so many changes right now that I think it’s difficult to judge how effective the advertising is. Also a big plus for online advertising is that the company can see real data about how often their ads are being clicked on.. you can’t really judge if people notice newspaper ads or not.

10. 

    Jocelyn June 4th, 2009 at 15:45

    Advertising in newspapers today almost seems out of date. Although many people still read the newspaper, it is probably not the most effective form of advertising and companies know this. Between the state of the economy and a better chance of an advertisement being seen on the internet, companies cannot afford to spend money on something that just doesn’t make sense (like advertising in the newspaper).

11. 

    Apoplar June 4th, 2009 at 17:45

    Advertising in the newspapers is reserved for garage sales. With the “instant info” at our fingertips advertising with the newspaper is obsolete. Google is the new “newspaper ads” it is also free on some sites to post for sale or wanted adds. It cost money to put an add in the newspaper. Newspapers only have a limited geographical area that they span. The internet is endless.

12. 

    clarkep June 4th, 2009 at 17:49

    Much like others in the print media, the widespread usage of computers and the internet have negatively impacted newspapers as well. Similar to the on-line/cd/dvd documentation that used to come in the form of written texts (books) with computer hardware /software. The growth of web based news service’s availability and process reduced costs by virtual publishing, is naturally impacting the newspaper/magazine industry.
    I used to print the “World Book Encyclopedia” and “Childrcraft Science” series books as my means of providing for my family. Until it tranferred to a muli-disc CD format. That is the way of techical advancement. Some win and some lose.

13. 

    Jason Jerger June 4th, 2009 at 17:51

    I could have guessed that newspaper ads would have definitely been on the downslide. Even though I am in college, I can’t remember the last time I’ve read a newspaper (I know that sounds horrible). I would definitely suggest using the internet. It’s a lot easier to use and a lot easier to find the specific information that you want. We might be getting ‘dumber’ as a society by not reading the newspaper as much as we used to, but the internet has officially taken over.

14. 

    ablack June 4th, 2009 at 20:17

    There’s still room for printed ads, but only in certain cases imo. For instance, a ton of purdue students still read the exponent, so if your target market is purdue students then you shouldn’t forget about it. However, you wouldn’t want to put money into the indy star. Big newspapers are probably taking hits because they’re hitting a lot of nonspecific readers who most likely aren’t going to buy the products advertised, and companies know this.

15. 

    ShaneRoss June 4th, 2009 at 20:28

    The ad revenue obtained from newspapers is considerably down, however many newspapers with websites post their classified ads online which they hope most of their users obtain information. Obviously, people are finding new ways to share information, and the old world technology that is the newspaper is becoming limited.

16. 

    Cory K June 4th, 2009 at 21:19

    Newspapers just send the message to everyone, not hitting the target market like Hank said about radio ads. Why waste money when you can advertise on sites that coincide with your target market?

17. 

    cerhodes June 4th, 2009 at 22:19

    Wow. I never got mentioned in a blog before. Obviously my emoness hasn’t paid off yet. Put that in your ad and stack it.