Comments on: Newpaper Ads In Toilet

By: cerhodes

cerhodes — Fri, 05 Jun 2009 03:19:13 +0000

Wow. I never got mentioned in a blog before. Obviously my emoness hasn’t paid off yet. Put that in your ad and stack it.

By: Cory K

Cory K — Fri, 05 Jun 2009 02:19:43 +0000

Newspapers just send the message to everyone, not hitting the target market like Hank said about radio ads. Why waste money when you can advertise on sites that coincide with your target market?

By: ShaneRoss

ShaneRoss — Fri, 05 Jun 2009 01:28:36 +0000

The ad revenue obtained from newspapers is considerably down, however many newspapers with websites post their classified ads online which they hope most of their users obtain information. Obviously, people are finding new ways to share information, and the old world technology that is the newspaper is becoming limited.

By: ablack

ablack — Fri, 05 Jun 2009 01:17:03 +0000

There’s still room for printed ads, but only in certain cases imo. For instance, a ton of purdue students still read the exponent, so if your target market is purdue students then you shouldn’t forget about it. However, you wouldn’t want to put money into the indy star. Big newspapers are probably taking hits because they’re hitting a lot of nonspecific readers who most likely aren’t going to buy the products advertised, and companies know this.

By: Jason Jerger

Jason Jerger — Thu, 04 Jun 2009 22:51:41 +0000

I could have guessed that newspaper ads would have definitely been on the downslide. Even though I am in college, I can’t remember the last time I’ve read a newspaper (I know that sounds horrible). I would definitely suggest using the internet. It’s a lot easier to use and a lot easier to find the specific information that you want. We might be getting ‘dumber’ as a society by not reading the newspaper as much as we used to, but the internet has officially taken over.

By: clarkep

clarkep — Thu, 04 Jun 2009 22:49:13 +0000

Much like others in the print media, the widespread usage of computers and the internet have negatively impacted newspapers as well. Similar to the on-line/cd/dvd documentation that used to come in the form of written texts (books) with computer hardware /software. The growth of web based news service’s availability and process reduced costs by virtual publishing, is naturally impacting the newspaper/magazine industry.
I used to print the “World Book Encyclopedia” and “Childrcraft Science” series books as my means of providing for my family. Until it tranferred to a muli-disc CD format. That is the way of techical advancement. Some win and some lose.

By: Apoplar

Apoplar — Thu, 04 Jun 2009 22:45:35 +0000

Advertising in the newspapers is reserved for garage sales. With the “instant info” at our fingertips advertising with the newspaper is obsolete. Google is the new “newspaper ads” it is also free on some sites to post for sale or wanted adds. It cost money to put an add in the newspaper. Newspapers only have a limited geographical area that they span. The internet is endless.

By: Jocelyn

Jocelyn — Thu, 04 Jun 2009 20:45:57 +0000

Advertising in newspapers today almost seems out of date. Although many people still read the newspaper, it is probably not the most effective form of advertising and companies know this. Between the state of the economy and a better chance of an advertisement being seen on the internet, companies cannot afford to spend money on something that just doesn’t make sense (like advertising in the newspaper).

By: SarahH6

SarahH6 — Thu, 04 Jun 2009 19:42:52 +0000

I would definitely use the internet to get a product out right now. The other forms of mass communication (TV, radio, newspapers, magazines even) are all under so many changes right now that I think it’s difficult to judge how effective the advertising is. Also a big plus for online advertising is that the company can see real data about how often their ads are being clicked on.. you can’t really judge if people notice newspaper ads or not.

By: Kristin Crowson

Kristin Crowson — Thu, 04 Jun 2009 18:12:35 +0000

I’d resort to targeting the internet if at all possible. Put ads up on Google, Yahoo, Craiglist (if you have to). Depending on who your selling to maybe even applications like Facebook would be alright. Possibly move towards radio ads or TV (Comcast ads) if its in your financial range as well. You’d most likely get more people covered through these methods rather then through newspapers due to the overabundant use of the internet, TV and radio.