-
Entrepreneurs follow Constructal Law
Posted on September 22nd, 2009 11 commentsAdrian Bejan is author of the theory about natural phenomena knows as the Constructal Law. Basically his theory thus far has been used to explain how systems such as river basins, mechanical designs, and even the NFL offense [WSJ 9/10/09 p. D8] become more efficient. This blog extends Bejan’s theory to entrepreneurs and entrepreneurship and in so doing drives a stake into the ground.
Bejan has been quoted as stating, inter alia, “Good ideas flow fast and far and keep on flowing.” Entrepreneurs conjure “good ideas,” get them going {flowing}, and hopefully turn the original idea into flows that are “far and keep on flowing” in the form of great companies.
The Constructal Law specifically is stated as follows: "For a finite-size (flow) system to persist in time (to live), its configuration must evolve such that it provides easier access to the imposed currents that flow through it." [Wiki] In layman terms, his theory suggests people and businesses seek efficiency which is “one of the laws of nature – the tendency of all things to evolve toward efficiency.” [WSJ] Certainly, bigger better faster cheaper [more efficient] is the most basic tenant of most if not all entrepreneurial endeavors.
It will be most interesting to learn how the fresh minds of Purdue students approach this extension to Bejan’s theory. Want to know where I’m coming from? View the video below. Your feet won’t always be able to touch the bottom of the swimming pool [nor is it your best interest that they do so!] Hank
11 responses to “Entrepreneurs follow Constructal Law”
-
Kyle Chen September 22nd, 2009 at 09:28
So if entrepreneurs follow constructal law, how does one justify tree branches effect? Opening more retail? Thin out the supply chain? Though it is interesting how natural phenomena can be use to explain modern world situation.
-
Erica Lied September 22nd, 2009 at 09:57
I think the idea of unlearning before we relearn is very applicable to us as college students. I never really looked at it from the point of view that until we unlearn we will never fully grasp the next concept correctly but it really makes sense.
I also think the idea of taking one class randomly picked is kinda cool. It is important to have to rely on others sometimes to succeed. I think reestablishing that way of thinking would help our society more then we know.
-
I watched the video, and this might sound a little crazy, but in her response I think there’s is sort of an answer for the music industry. She mentioned how novels used to be the new media despised by the authority. Now, in addition to certain video games, digital music is despised by the authority by-and-large. Most authors don’t make the majority of their money from book sales. However, they get a hefty pay day if there novel is turned into a movie. The box office and later DVD sales line their pockets.
SO, going back to the music industry, if technology could be invented that created a 3D experience where patrons would go to the movie theater-like establishment to watch “live” performances in 3D. The music artists would still tour, they would just also be touring virtually as well. Depending on the quality of the 3D, artists could charge near (or maybe more than) live concert prices for tickets to these virtual 3D concerts. Such a 3D performance is an experience that nobody could ever really pirate…
My apologies for the uber-long comment
-
Emily Wetterich September 22nd, 2009 at 14:23
I think that woman would be very interesting to talk to. I do like the random class idea, and i like the way she thinks.
I also think that Nwokedi Idika’s idea about 3D concerts is very cool. It does seem like a lot of movies are attempting to use and improve their 3D effects. 3D still has a long way to go, though.
-
Brent McClean September 22nd, 2009 at 15:56
For me, efficiency is always in the pipeline. If I can save a minute hear or make a task easier, I usually figure it out.
-
Caroline Stephenson September 22nd, 2009 at 22:36
I think it is sort of ironic that there is a basic law that all entrepreneurs seem to follow. I would have guessed that being an entrepreneur was more of a spontaneous career.
-
Christopher Perry September 23rd, 2009 at 06:33
I am one of those people that at any job I look for the fastest way to do things and still provide good service to the customer. At most of my jobs though it seems like management is like a huge rock in a river you either have to go around them or over them, they hate change so going through them takes constant pounding.
-
Chris Borer September 23rd, 2009 at 14:35
This theory sounds more like a jumping on the bandwagon. Once the river starts flowing it takes the sand and rocks around it right down the flow. Even if you dont want to be apart of it sometimes you are swept up also by the pressure of the water. Just because one entreprenuer thinks he has the greatest idea yet, doesnt mean it is… make up your own opinion.
-
I think that the women’s opinion is definitely worth considering, cause its better to take advice from as many people as possible before starting a business. But the point to remember is that no particular advice confirms success.
-
As deep as that was, it actually made sense.
-
Sung jae September 25th, 2009 at 14:28
What Professor Cathy Davidson mentioned about teaching and learning in digital age is very interesting. There are many people who can’t use what they learned, and forget what they learned which is a major problem. This is same as comparing Asians who get good SAT; AP scores can get accepted to good colleges but can’t speak well. As she mentioned, we should share information we learn in our lives, otherwise it wouldn’t be useful. Contributing to correcting Wikipedia and blogs and sharing ideas with other people in the world should be done by everyone.
-
10 guests, 0 members
Max visitors today: 15 at 08:23 am UTC
This month: 16 at 09-08-2010 09:19 pm UTC
This year: 101 at 01-21-2010 07:23 pm UTC
All time: 101 at 01-21-2010 07:23 pm UTC



Counts
Latest Commentors
Most Comments
Most Commented Posts