36 responses to “Zico: Coconut Water Bubbles”

1. 

   Jake Vanhooser September 29th, 2009 at 08:04

   This is a very cool idea. I think it will go over well at first. But I feel like the hype will not last.

2. 

   Jennifer Cook September 29th, 2009 at 10:53

   I’m sold. I like the pick up line too.

3. 

   Emily Wetterich September 29th, 2009 at 11:28

   Not everyone in the world has access to coconut milk so this is a great way to spread it around the world and a great opportunity that Zico jumped on.

4. 

   Leah Keough September 29th, 2009 at 12:58

   I want to try it! Sounds like an excellent idea to distribute everywhere.

5. 

   Ross Peare September 29th, 2009 at 13:03

   All you need today is to establish a brand name that people are willing to associate themselves with and purchase. If youve conquered this step then your new ventures profits will rocket. Just like bottled water and starbucks. Are you really getting a better product or are we brainwashed into thinking its better?

6. 

   Nick Brenneke September 29th, 2009 at 14:00

   Michael took what was popular in Brazil and marketed it to athletes and health-conscious consumers as a healthy alternative to sports drinks. Like they said, it’s basically the national drink down there, but he was able to pass this coconut water off as a drink that will hydrate you as well as providing vitamins and other nutrients. Is the idea of coconut water original? No, but the idea of marketing it as a health drink is. Like Ross said, this is where Michael saw an opportunity for branding.

7. 

   Erica Lied September 29th, 2009 at 14:12

   I am not too sure! I have tried coconut milk and did not like it at all. I understand that coconut water comes from green coconuts but it seems like it would have a similar taste to me. I am not sure this is something I would try.

8. 

   Amber Illig September 29th, 2009 at 14:17

   I think they’re already taking a step in the right direction by marketing to celebrities right now. Look at FIJI water. Why would anyone pay so much extra just to drink water out of a different bottle? Because they saw some sleek celebrity drinking it. By rumor, this is also how Uggs started. I can’t remember which model or actress was said to have been seen wearing them first, but she was actually wearing them on the beach, which seems impractical. Yet, the idea still spread around the country. Other than that, they need to develop a brand that will really focus on how coconut water is good for the health. Take smartwater for example. People buy that because the label itself makes them feel smarter when drinking it. These are just my two cents.

9. 

   Marisa Strupp September 29th, 2009 at 14:45

   This actually sounds pretty good! Its amazing what different drinks other people come up with. I’d just like to try it. whats the hurt in trying new things right? Hopefully it doesnt taste bad.

10. 

    Micajah Green September 29th, 2009 at 14:51

    This is a very creative way to get the attention of consumers. I have to agree with Amber, however, people see their “idols” and celebrity icons doing something and they think it must be worth trying as well.

11. 

    Olivia Freeman September 29th, 2009 at 15:23

    I just like saying the work coco. Its so fun to say! FUN ADVERTISING IN THE FUTURE. Unfortunately, I hope it does not taste like coconut milk because I don’t see that as an appealing beverage. If tastes different then I’m sure I would at least give it a try.

12. 

    Joshua Johnson September 29th, 2009 at 15:30

    Coconut water is a very interesting drink, but I think I would actually like it. Good idea!

13. 

    Greg Forney September 29th, 2009 at 15:44

    It is true that its every where in Brazil, I was there 2 years ago you couldn’t walk more than 100 yards without finding a stand. It’s really good.

14. 

    Phillip Jenkins September 29th, 2009 at 17:01

    Yea, I never was into the whole water fad. If it wasn’t pure water, I didn’t ingest the chemicals. However, Coconut Water I may give a try. If it’s anything like Green Tea then I’m on board.

15. 

    Jenna York September 29th, 2009 at 17:09

    I am definitely interested in this! I love coconut and this water seems like it would taste delicious. Not to mention the added nutritional benefits and variation on plain old water.

16. 

    Zacheriah Ruggles September 29th, 2009 at 17:39

    I wanna try it if I get the chance, but doesn’t seem like something that I would spend much money on. Great business idea though, just have to find the right people to buy the product!

17. 

    Mark Minissale September 29th, 2009 at 18:07

    I had no clue that water bottles were going down in demand I thought everyone was a fan of them, but hey new inventions always help out this sounds pretty cool

18. 

    Zhiheng Liu September 29th, 2009 at 18:44

    Personally I don’t hate it, but it’s definitely not something on my top drink list. The concept is good, I think it will fly in the first period, but if you want to laugh all the way to the bank, you got to have something more than just coconut water

19. 

    Xi Wu September 29th, 2009 at 18:47

    It’s innovative to come up with the coconut water idea. It seems that the global recession isn’t that bad.

20. 

    Brent McClean September 29th, 2009 at 19:11

    Sounds so unique. Marketing it would be impressive.

21. 

    Clement Mak September 29th, 2009 at 19:22

    I like coconut drink. I really want to try this new drink. Hope they will success.

22. 

    Aaron Curtis September 29th, 2009 at 19:23

    This is a cool product that I would definitely buy at least once.

23. 

    Andrew Rodriguez September 29th, 2009 at 19:24

    I’m very skeptical about this product, it seems as if it would not sell very well due to the special niche market. How many tiny niche markets make millions off their products. It takes too much convincing that this product is so much better than all other specialty waters.

24. 

    Paul Kweon September 29th, 2009 at 19:37

    This item for sure has much potential. I can see them being sold at places like Smoothie King or Vitamin Shoppe as some sorts of health product.

25. 

    Katelyne Moody September 29th, 2009 at 19:40

    Personally I will not be jumping on the coconut water band wagon. I hate coconuts!! But I cannot knock someone for trying to make their easy billion! If I’d thought of it first, I’d do it! Ross, you can’t knock this person for trying to do exactly what we as entreprenurs all have in the back (or forefront) of our minds!

26. 

    Yi Li September 29th, 2009 at 20:02

    I think this is already exist in China but I am not sure. I don’t think it will be a real popular drink,but it’s new here, so it might have some potential.

27. 

    Eugene September 29th, 2009 at 20:46

    I bet the people who came up with the product first are disappointed they did not go big with it.

28. 

    Allison Weilbaker September 29th, 2009 at 20:55

    I love how this is really about the branding and getting the name out there. It’s a sweet idea that was sparked in an interesting way.

29. 

    Chris Perry September 29th, 2009 at 21:24

    I have tried milk from green coconut before when i was about 20 and i didnt like it. Hope they dont decide to add so much junk to it that it will be bad for you.

30. 

    Zheng Wang September 29th, 2009 at 22:14

    I think it is a great idea. I like to drink natural coconut water, but the problem is that it is only available in some tropical areas. Now,things are different because of Zico. Great Idea!

31. 

    Shawn Tomlinson September 30th, 2009 at 11:04

    We talked about doing continued use research in advertising. This could go over like new Coke. When they did initial research people loved the new Coke but they didn’t continue to use it because they only liked it at first. The product failed miserably.

32. 

    Ashley Grice September 30th, 2009 at 17:33

    It is funny you mention this today, in my recovery I was watching the new hit show “The Doctors” and they were advertising a very similar product and discussing the advantages of getting extra potassium in this manor.

33. 

    Ankit Buti September 30th, 2009 at 21:58

    It seems really really cool! The pick-up line is even better, I would love to try this out.
    Its healthy as well.

34. 

    Rohan Thakkar October 1st, 2009 at 11:51

    This coconut water is great!, i have had it before and it sells a lot back in orange county and because of this health crazy i believe it will do fine.

35. 

    Bin Lin October 2nd, 2009 at 02:34

    This product kind of remind me of what I used to drink in China, because in a lot of Asian countries, people already came up with this idea. However, this information also tells me about sometimes put the same thing in another market area would have an unpredictable result.

36. 

    Sung Jae October 2nd, 2009 at 14:27

    I think comming up with these kind of innovative product depends on how well the person finds connections, and the right people to work with and selling at the right time. Also, there is so many ideas and potentials but many people around are skeptical and afraid and don’t support the idea. That is why although people have ideas with good potential, it dies so quickly. Many people would have disagreed if a begger or a poor person wanted to come up with this product. It also depends on the individual belief that he/she trusts the product, feasibility analysis and will be successful in the future.