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  • Thursday: Top 10 Viral Videos August 2009

    Posted on October 1st, 2009 admin 22 comments

    Below was received a couple of days ago from www.marketingcharts.com and is quoted below:  Interesting stuff. What floats your boat? And what direction does this indicate entrepreneurs should take marketing to become viral? Hank

    Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor Goviral to be the most interesting and innovative in August 2009. 

    The videos on the list use various approaches to hold viewers’ attention – ranging from humor to education to building anticipation for real-world events and showcasing stunts. They also bring into clear perspective the international nature of viral video and how various companies are using these vehicles to build global brand awareness.

    The top 10 picks for August, with links to view on YouTube:

    1. Bensons for Beds – Mattress Dominoes, agency: Wand
    2. Johnnie Walker – The Walk, agency: BHH London
    3. Sony – Twilight Football, agency: Dare/OMD/GoViral
    4. Inspired Bicycles – Danny MacAskill
    5. Microsoft – Giant Waterslide, agency: MRM Worldwide
    6. Red Bull – Times Square Pit Stop
    7. MSI – Laptop Tricks
    8. ABSOLUT – Differently, agency: TBWA/CHIAT/DAY New York
    9. Nokia – Booklet 3G, agency: Wieden & Kennedy, JWT
    10. HP – You on You Project, agency: Goodby Silverstein & Partners

     

    22 responses to “Thursday: Top 10 Viral Videos August 2009”

    1. Never realized that Johnnie Walker labels are placed at 24°. That video definitely held my attention.

    2. Zacheriah Ruggles

      Those videos focus on something that holds u attention and place their product among that attention. It is sneaky but works very well. People will see these videos and then tell their friend about them and not even realize that they are helping to advertise.

    3. Wow, as mentioned above, the videos are so entertaining you don’t realize how much you are being exposed to a product.

    4. These videos are awesome! That is such good advertising.

    5. I loved the Johnny Walker video it was perfectly timed and intriguing. Also I wonder how many tires that guy on the bike goes through.

    6. Wow, advertising at its best they truly are geniuses and know how to hold the audience.

    7. Advertising is an extremely effective way to promote a business when done in a creative matter. It is amazing the advertisements that people come up with that not only informs and acknowledges things about the business, but that also entertains, such as the Superbowl commercials. Awesome advertisements.

    8. I love them. Some are really funny and they all make you remember them even after the video is over. I really enjoyed the twilight football one. It was like watching a friends funny game. I didn’t even realize it was exposing me to a business until it was over!

    9. Theresa Reinhart

      Wow. The Inspired Bikes one was INSANE! I showed my roommates and they were pretty impressed too. I just wonder how many times the guy ate it before they got all of their footage done.

    10. Shawn Tomlinson

      There are several things that people measure when measuring the effectiveness of advertisements. One of which is the viewers attention. These definitely keep the viewers attention throughout the entire advertisment.

    11. The advertising idea is innovative and so much fun.

    12. Christina Jacobs

      These videos are priceless. They definately left a mark in my mind!

    13. This is a great way to capture people’s attention into supporting whatever the cause may be.

    14. Andrew Rodriguez

      Its amazing how a simple video that has no true extreme importance to today’s world could be the most watched video, such as the biking one. You would imagine something relevent to the world today such as a major news story would be on top!

    15. Loved all those videos, wish we had people around purdue that biked like that just for shock value.

    16. Marisa Nakajima

      I think it depends on the person, but personally some of the ads were boring and didn’t hold my attention, others such as the bike or gian slip and slide were awesome even if I didn’t realize what was being advertised. They all seemed to have that awe valuse to eather make viewers get involved in the ad or were in amazement.

    17. I’m a sucker for a good advertisment! I feel like if they can put the time and money and effort into a good advertisment then I can give them the time to consider their product. If all advertisments held my attention like these do, then maybe the economy wouldnt be so messy!

      –Katelyne–

    18. I loved the mattress video! I showed it to a few of my friends. What a good marketing idea.

    19. The videos were really fun to watch. Sometimes videos would motivate people to have a desire to purchase the product, which is a really good advertising media.

    20. These videos are amazing. There is no doubt in my mind that these videos help these brands catch more consumer attention than the normal ads. Its a great way to market products.

    21. I really like these videos. I think they really make a good advertisement and entertainment. They can make a great impression on audience.

    22. Sree Harsha Uddandam

      i must say that these are amazing

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