entrepreneurship
RSS icon Email icon Home icon
  • Getting Down & Dirty On Your Target Market

    Posted on October 15th, 2009 admin 30 comments

    peerset

    Tuesday Techcrunch ran an entry about a relatively new startup, peerset.com, that’s worthy of more than passing interest by readers of this blog. In the graphic above (from Techcrunch), a Large Coffee Co. wants to know more about potential customers who are active in social media. The Peerset System in the top center is Peerset’s “black box” out of which comes related interests which supports better targeting of customers. They accomplish this mainly with “content analysis,” which is an interesting statistical tool I once used to excerpt from the Russian newspaper Pravda information about how entrepreneurs were being reported on during a transitional period in the former USSR’s history.

    CrunchBase has this to say about the company:

    Peerset, science of infinite connections, is an advertising data tool that generates psychographic recommendations and ad placement, based on comprehensive content analysis.

    Peerset’s technology links interests, values, lifestyles and attitudes, enabling advertisers and publishers to target expanded audiences across the web. The company is leading innovation in the emergent field of Social Psychographic research. Founded in 2005, Peerset is a privately held company based in San Francisco, California, and Toronto, Canada.

    To test Peerset out, I entered “iPhone” into their search space and was provided the following:

    MainResult MoreInterests Psycho-Demographics Entertainment

    Left to right above, is Main Result, More Interests, Psycho-Demographics, and Entertainment Connections. So based on Peerset’s analysis, anything related to Apple/Mac is a good way to reach iPhone users aka “fans boys.” I better think about advertising on 30 rock [double hit], and churn Twitter. How shoes gets into the Psycho-Demographics listing I’ll leave up to you to decipher. Good stuff! Hank

     

    30 responses to “Getting Down & Dirty On Your Target Market”

    1. Yuhi Yanagisawa

      Hello!

      I’ve decided to come back here and check the articles when I can to keep me updated with what is new and to help me think in different ways!

      Thanks always for the articles!

    2. Zacheriah Ruggles

      This seems like something that would be very beneficial to any company.

    3. A very interesting approach to “Getting down & dirty on your target market”. This will be very beneficial in most cases for companies who are looking to expand and fully reach out and appeal to all areas of their target market. Not to mention this program can do the thinking for you!

    4. This is a great idea, and will really help companies narrow down their target market.

    5. This appears to be a very easy and beneficial tool to many companies. Finding your target market is one of the most important factors in owning a business.

    6. This can be a great tool for a company. The more you know about your target audience, the better product and service you can provide them.

    7. anyone who owns or runs a company can benefit from this.

    8. This is pretty sweet…like the person said above companies would benefit from this

    9. This seems extremely beneficial to any company. I really like the search results after you typed in iPhone! This seems extremely easy, finding your target market is easy and simple.

    10. I feel like this could be really helpful for some people. But sole of the results seemed pretty easy to figure out. And some seemed really irrelevant. But I can see how some would help new businesses alot

    11. This tool is very interesting. The results could be used for advertising, like people above me have said. The accuracy seems to be fairly spot-on.

    12. Shawn Tomlinson

      This might be just the right tool when you are trying to reach a tough market that is untapped by competitors. If you can get the leg up this way then definitely a good marketing tool.

    13. Allison Weilbaker

      This helps alot with not only finding your target market but also with possible marketing ventures.

    14. I think its a really beneficial idea. Companies will be able to explore their target market much better.

    15. Theresa Reinhart

      Wow! This seems like a great tool for companies to really be able to narrow down their target audience in a culture that growing exponentially when dealing with new technologies. I feel like tools like this will be the norm for the future and it is very interesting to learn about.

    16. Christina Jacobs

      I think that this is very well put together. Maybe I will be using it someday!

    17. This idea would benefit every company looking for a new way to find an audience, and I think this is also easy to use and very efficient.

    18. Nice way to data mine and profile people i wonder how accurate it is.

    19. This seems to be a really good idea for company. I will remember this method in order to probably benefit me in the future.

    20. This is an awesome tool for all sorts of new companies. I hope it will benefit me in the future when I start my business.

    21. This method is very beneficial, now I know a new way to find target customers.

    22. This is a very interesting tool for every business person. I look forward to making use of it. I tried the to the iPhone search thing too and whoa!, I found real interesting results.
      Thanks for letting us know about such an interesting and useful tool, Hank!

    23. Well this is a very very useful tool for those of you that do have company ideas already! Also this would’ve been useful for prior projects I’ve completed this semester. As long as new and useful tools keep emerging it’s going to be easier than ever to create a successful company!

      –katelyne–

    24. This can definitely aid analysis! I like it the concept.

    25. This peer set program seems really useful. Can any companies use this progarm to target down the customers and do a analysis of the company? This would be a very accurate way to understand their current situation. However, would the people be willig to share their interests?

    26. Maybe the tv shows showed up from being popular searches on the iPhone! I don’t have an iPhone but I sure am excited for weeds to come back on air (very addictive show).

    27. This can be a great advertising or a statistical tool for a company for sure, but the i don’t think there is a possible verification for the reports generated cause the cluster of uncertain data remains huge and dense. It might just be used to enhance the look of the thing but never be verified.

    28. Sree Harsha Uddandam

      this will be useful when people start using this resource for the benefit of their company. i personally would go for it. it is really a beneficial idea for any company.

    29. This is really awesome, I can see it broadening your advertising market 100 fold

    30. This is a really cool tool and its free so remind me again how peerst makes money from this.

7 visitors online now
7 guests, 0 members
Max visitors today: 9 at 01:39 am UTC
This month: 11 at 09-01-2010 12:01 am UTC
This year: 101 at 01-21-2010 07:23 pm UTC
All time: 101 at 01-21-2010 07:23 pm UTC