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Getting Down & Dirty On Your Target Market
Posted on October 15th, 2009 30 commentsTuesday Techcrunch ran an entry about a relatively new startup, peerset.com, that’s worthy of more than passing interest by readers of this blog. In the graphic above (from Techcrunch), a Large Coffee Co. wants to know more about potential customers who are active in social media. The Peerset System in the top center is Peerset’s “black box” out of which comes related interests which supports better targeting of customers. They accomplish this mainly with “content analysis,” which is an interesting statistical tool I once used to excerpt from the Russian newspaper Pravda information about how entrepreneurs were being reported on during a transitional period in the former USSR’s history.
CrunchBase has this to say about the company:
Peerset, science of infinite connections, is an advertising data tool that generates psychographic recommendations and ad placement, based on comprehensive content analysis.
Peerset’s technology links interests, values, lifestyles and attitudes, enabling advertisers and publishers to target expanded audiences across the web. The company is leading innovation in the emergent field of Social Psychographic research. Founded in 2005, Peerset is a privately held company based in San Francisco, California, and Toronto, Canada.
To test Peerset out, I entered “iPhone” into their search space and was provided the following:
Left to right above, is Main Result, More Interests, Psycho-Demographics, and Entertainment Connections. So based on Peerset’s analysis, anything related to Apple/Mac is a good way to reach iPhone users aka “fans boys.” I better think about advertising on 30 rock [double hit], and churn Twitter. How shoes gets into the Psycho-Demographics listing I’ll leave up to you to decipher. Good stuff! Hank
30 responses to “Getting Down & Dirty On Your Target Market”
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Yuhi Yanagisawa October 15th, 2009 at 05:38
Hello!
I’ve decided to come back here and check the articles when I can to keep me updated with what is new and to help me think in different ways!
Thanks always for the articles!
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Zacheriah Ruggles October 15th, 2009 at 09:44
This seems like something that would be very beneficial to any company.
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Jenna York October 15th, 2009 at 10:33
A very interesting approach to “Getting down & dirty on your target market”. This will be very beneficial in most cases for companies who are looking to expand and fully reach out and appeal to all areas of their target market. Not to mention this program can do the thinking for you!
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Rohan Thakkar October 15th, 2009 at 11:19
This is a great idea, and will really help companies narrow down their target market.
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Leah Keough October 15th, 2009 at 11:25
This appears to be a very easy and beneficial tool to many companies. Finding your target market is one of the most important factors in owning a business.
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Karlis Jansons October 15th, 2009 at 11:33
This can be a great tool for a company. The more you know about your target audience, the better product and service you can provide them.
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Zack Saunders October 15th, 2009 at 11:42
anyone who owns or runs a company can benefit from this.
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Mark Minissale October 15th, 2009 at 12:08
This is pretty sweet…like the person said above companies would benefit from this
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Marisa Strupp October 15th, 2009 at 13:13
This seems extremely beneficial to any company. I really like the search results after you typed in iPhone! This seems extremely easy, finding your target market is easy and simple.
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Jake Vanhooser October 15th, 2009 at 14:47
I feel like this could be really helpful for some people. But sole of the results seemed pretty easy to figure out. And some seemed really irrelevant. But I can see how some would help new businesses alot
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Nick Brenneke October 15th, 2009 at 14:51
This tool is very interesting. The results could be used for advertising, like people above me have said. The accuracy seems to be fairly spot-on.
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Shawn Tomlinson October 15th, 2009 at 15:38
This might be just the right tool when you are trying to reach a tough market that is untapped by competitors. If you can get the leg up this way then definitely a good marketing tool.
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Allison Weilbaker October 15th, 2009 at 15:59
This helps alot with not only finding your target market but also with possible marketing ventures.
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Erica Lied October 15th, 2009 at 16:37
I think its a really beneficial idea. Companies will be able to explore their target market much better.
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Theresa Reinhart October 15th, 2009 at 17:36
Wow! This seems like a great tool for companies to really be able to narrow down their target audience in a culture that growing exponentially when dealing with new technologies. I feel like tools like this will be the norm for the future and it is very interesting to learn about.
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Christina Jacobs October 15th, 2009 at 18:13
I think that this is very well put together. Maybe I will be using it someday!
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Aaron Curtis October 15th, 2009 at 19:59
This idea would benefit every company looking for a new way to find an audience, and I think this is also easy to use and very efficient.
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Chris Perry October 15th, 2009 at 21:23
Nice way to data mine and profile people i wonder how accurate it is.
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This seems to be a really good idea for company. I will remember this method in order to probably benefit me in the future.
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Micajah Green October 15th, 2009 at 22:26
This is an awesome tool for all sorts of new companies. I hope it will benefit me in the future when I start my business.
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Zheng Wang October 15th, 2009 at 23:37
This method is very beneficial, now I know a new way to find target customers.
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Mayura Davda October 16th, 2009 at 00:02
This is a very interesting tool for every business person. I look forward to making use of it. I tried the to the iPhone search thing too and whoa!, I found real interesting results.
Thanks for letting us know about such an interesting and useful tool, Hank! -
Katelyne Moody October 16th, 2009 at 00:23
Well this is a very very useful tool for those of you that do have company ideas already! Also this would’ve been useful for prior projects I’ve completed this semester. As long as new and useful tools keep emerging it’s going to be easier than ever to create a successful company!
–katelyne–
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Brent McClean October 16th, 2009 at 01:33
This can definitely aid analysis! I like it the concept.
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Sung Jae October 16th, 2009 at 12:53
This peer set program seems really useful. Can any companies use this progarm to target down the customers and do a analysis of the company? This would be a very accurate way to understand their current situation. However, would the people be willig to share their interests?
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Lyndsey S. October 16th, 2009 at 14:28
Maybe the tv shows showed up from being popular searches on the iPhone! I don’t have an iPhone but I sure am excited for weeds to come back on air (very addictive show).
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This can be a great advertising or a statistical tool for a company for sure, but the i don’t think there is a possible verification for the reports generated cause the cluster of uncertain data remains huge and dense. It might just be used to enhance the look of the thing but never be verified.
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Sree Harsha Uddandam October 17th, 2009 at 13:58
this will be useful when people start using this resource for the benefit of their company. i personally would go for it. it is really a beneficial idea for any company.
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This is really awesome, I can see it broadening your advertising market 100 fold
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Eugene October 20th, 2009 at 01:22
This is a really cool tool and its free so remind me again how peerst makes money from this.
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