40 responses to “Smell Good & Go Fast”

1. 

   Christopher Perry October 20th, 2009 at 07:06

   Wow what sparked all of those sales? I would have thought that entering the perfume business would be very tough.

2. 

   Nick Brenneke October 20th, 2009 at 08:13

   This is fascinating. I never knew that perfume could invoke such feelings.

3. 

   Quentin Campbell October 20th, 2009 at 08:28

   Well i don’t think you need a chemical engineering degree to make perfume but apparently it helps a lot. Go ahead with your bad self girl. STACK YOUR PAPER BOO-BOO

4. 

   Jake Vanhooser October 20th, 2009 at 09:23

   I’m really suprised that a perfume like this would take off so well. I wouldn’t think a perfume for athletes would be a very successful idea. This is prolly just because I am a biased opinion and a guy wouldn’t wear perfume anyway.

5. 

   Erica Lied October 20th, 2009 at 09:30

   I think its really great that Michelle is so passionate about her product. As we learned in class today- it is essential that you have an intense drive and belief in your product. As far as giving a woman confidence I think the perfume may help women achieve some sort of added sparkle. If a woman feels better about herself because she smells good she is bound to be more confident and thus will begin associating good things happening with wearing that perfume! That definitely cannot be bad for business.

6. 

   Christina Jacobs October 20th, 2009 at 10:24

   Very ineteresting. Athletes don’t usually use their sense of smell during competition, until now…

7. 

   Emily Wetterich October 20th, 2009 at 11:08

   I should definitely try this stuff. If it’s supposed to improve focus, it would be great to have for lectures and exams. I love how happy Michelle is to talk about her business. It really shows how much she is into it. I can see this business continuing to do well because people will always be concerned about how they smell.

8. 

   Theresa Reinhart October 20th, 2009 at 12:00

   This is a really intriguing product!! I am very tempted to try and see if I get the same results.

9. 

   Jennifer Cook October 20th, 2009 at 12:33

   I’ve heard a lot about scents and colors affecting your mood, it totally makes sense that a product like this would work. It is obviously working for her!

10. 

    Shawn Tomlinson October 20th, 2009 at 13:07

    She recognized a gap in the marketplace. I would guess that either no one before her had targeted female athletes in particular for the fragrance market. She capitalized on this and has been very successful because of it.

11. 

    Zacheriah Ruggles October 20th, 2009 at 13:34

    Interesting! Selling out in a week is pretty impressive.

12. 

    Stephen Williams II October 20th, 2009 at 13:38

    Well, this is modern day alchemy at work. This reminds me of the article that is in the entrepreneurship book about the ThinkGum. This is good stuff. I think I need both of these, lol. (I hope they have good masculine scents.)

13. 

    Alex Lewis October 20th, 2009 at 13:39

    I wouldn’t have imagined that starting a perfume line could be this simple. It seems that she has made a niche for herself. I wouldn’t mind knowing if her sales remained high or if they have dropped over the past three years.

14. 

    Zheng Wang October 20th, 2009 at 14:40

    I think this kind of product will definitely sell well among students, because they need confidence, focus, and energy and like to smell good at the same time.Roark is a good idea-generator.

15. 

    Karlis Jansons October 20th, 2009 at 15:38

    Although invoking more sensory information can theoretically help, I find it difficult to believe that it can actually work. Sales have been impressive, therefore people must believe this product can help, but it would be interesting to see how much of an effect it has if a scientific study on this product is performed.

16. 

    Olivia Freeman October 20th, 2009 at 16:01

    who would have thought that an olympic skier would be so into perfume! Of course a woman loves being told she smells good and the best thing in the world is finding your own signature scent. This makes me want to go in the lab and create my own bottle! –I am honestly dying to know what it smells like. You got my attention Michelle!

17. 

    Brent McClean October 20th, 2009 at 16:44

    This is a great innovation! Competition is in everything and people always look for an edge.

18. 

    Marisa Strupp October 20th, 2009 at 17:55

    I still can’t believe of the combination of perfume and olympics. I understands celebrities and their scent but not athletes. Interesting concept nonetheless.

19. 

    Aaron Curtis October 20th, 2009 at 19:59

    Perfurme has always been a favorite choice of many women around the world, but now it is becoming even more than just a fragrance. This new idea seems great!

20. 

    Mayura Davda October 20th, 2009 at 20:46

    I never knew that a perfume could bring out different attitudes and different feelings! It’s a one of the many unique concepts that fascinates and interests people. So, it’s very obvious that’s it’s going to boost it’s sales also.

21. 

    Xi Wu October 20th, 2009 at 21:04

    It’s great to relate product with human emotions. The “”Confidence” does have a resonance for people who want to be confident.

22. 

    Chris Miller October 20th, 2009 at 21:21

    One would think that the perfume market is already pretty saturated and there are strong barriers to entry; but selling out within one week proves otherwise.

23. 

    Allison Weilbaker October 20th, 2009 at 21:33

    It’s interesting that she used mostly two scents, it seems that nowadays all the perfumes have like 10 scents all mixed to come up with some crazy new smell

24. 

    Lyndsey S. October 20th, 2009 at 21:38

    Sometimes you just need something that tells you that you can do it!

25. 

    Josh Johnson October 20th, 2009 at 21:59

    This is an interesting item but they have the sales to show that it can be an intstant success.

26. 

    Micajah Green October 20th, 2009 at 22:21

    Michelle is very wise in that she knows how women always want the new “it” thing and she definitely provided that in this new, unique perfume. I am definitely intrigued by it and would love to sample it. I think that if she continues to market her product the way she has been, her success will continue.

27. 

    Phillip Jenkins October 20th, 2009 at 22:48

    Simple is better, but optimism can only get you so far in a market where ‘new’ quickly fades. She better get while the gettin’ is good.

28. 

    Caroline Stephenson October 20th, 2009 at 23:28

    I guess this would at first glance seem a little hokey to me. A perfume that makes you feel more confident? Isn’t that what a lot of perfumes say, though sometimes replacing confident with sexy. I think it is all based on how consumers feel about the smell, not the “effects”. Similarly, I bought the ThinkGum that was said to boost concentration and focus in the classroom. I was so excited to try it out and test my focus, but when I actually chewed some, it was nasty tasting.
    I guess Roark was able to find a good mixture of scents, because I believe her sales were based on that and not her promotion.

29. 

    Katelyne Moody October 20th, 2009 at 23:53

    Well to each his own. I feel like this really proves that you can sell anything!

    –katelyne–

30. 

    Yi Li October 21st, 2009 at 00:01

    In my opinion, this seems interesting at first. But I am not sure whether it will be success after a while.

31. 

    Jenna York October 21st, 2009 at 19:28

    I would love to try this out!! Such a creative and insightful idea! Even better if it works! Don;t know how well it would stay on at swim competitions though…? Guess I would have to put it on before my swims or something.

32. 

    Amber Illig October 21st, 2009 at 20:12

    This seems like a cool idea, and they can really market it well. It reminds me of Smartwater. Although it’s mainly just water, people buy it because they subconsciously think it is either making them smarter or they are making a smart decision by buying it. This perfume will subconsciously make consumers feel like they are building confidence.

33. 

    Ross Peare October 21st, 2009 at 22:16

    Its all in peoples heads. If they think that a certain something is going to help them with luck then they will buy it. By having someone famous endorse it lets the profits rise.

34. 

    Ankit Buti October 21st, 2009 at 22:34

    I too can’t believe the combination of perfume and Olympics. I feel its just a way to achieve self confidence which can be in turn helpful in the real game.
    If you got brains its even possible to sell a hairbrush to a bald person.

35. 

    Alex Selby October 21st, 2009 at 23:42

    secret is the operative clause to things the FDA won’t find out about, I jest and digress; I see a market, but don’t think many people will be smelling her as she flies down the slope. If the way you smell is your lucky charm, go for it

36. 

    Michael Mullen October 22nd, 2009 at 11:18

    People will believe anything. If they think a perfume will make them more confident then so be it.

37. 

    Marisa Nakajima October 22nd, 2009 at 12:57

    It’s interesting that she went on a mental appeal rather than an emotional appeal most perfumes take. I’m not sure I would want to bring up the topic of perfume with her, but good for her for following her ambitions.

38. 

    Leah Keough October 22nd, 2009 at 14:08

    This is definitely an example of taking an idea to the next level in terms of creativity and originality. It’s hard to believe this is a success, but I guess you can’t judge too quickly.

39. 

    SungJae October 23rd, 2009 at 15:34

    Michelle Roark really made a hit! making purfumes with various ingriedients that is considered secret and which is hard to find these days. I am surprised the perfumes she sold, sold out immediately. Also, when she had an opportunity to meet the president as an entrepreneur! I really wish i can smell this perfume and see why its so significant.

40. 

    Bin Lin October 25th, 2009 at 15:52

    It will definitely be a unique innovation, because adding sensory assistance to help people will be a totally new idea in any fields. For instance, mix the tech with menu in the restaurant.