Comments on: Smell Good & Go Fast

By: Bin Lin

Bin Lin — Sun, 25 Oct 2009 20:52:39 +0000

It will definitely be a unique innovation, because adding sensory assistance to help people will be a totally new idea in any fields. For instance, mix the tech with menu in the restaurant.

By: SungJae

SungJae — Fri, 23 Oct 2009 20:34:30 +0000

Michelle Roark really made a hit! making purfumes with various ingriedients that is considered secret and which is hard to find these days. I am surprised the perfumes she sold, sold out immediately. Also, when she had an opportunity to meet the president as an entrepreneur! I really wish i can smell this perfume and see why its so significant.

By: Leah Keough

Leah Keough — Thu, 22 Oct 2009 19:08:36 +0000

This is definitely an example of taking an idea to the next level in terms of creativity and originality. It’s hard to believe this is a success, but I guess you can’t judge too quickly.

By: Marisa Nakajima

Marisa Nakajima — Thu, 22 Oct 2009 17:57:14 +0000

It’s interesting that she went on a mental appeal rather than an emotional appeal most perfumes take. I’m not sure I would want to bring up the topic of perfume with her, but good for her for following her ambitions.

By: Michael Mullen

Michael Mullen — Thu, 22 Oct 2009 16:18:18 +0000

People will believe anything. If they think a perfume will make them more confident then so be it.

By: Alex Selby

Alex Selby — Thu, 22 Oct 2009 04:42:56 +0000

secret is the operative clause to things the FDA won’t find out about, I jest and digress; I see a market, but don’t think many people will be smelling her as she flies down the slope. If the way you smell is your lucky charm, go for it

By: Ankit Buti

Ankit Buti — Thu, 22 Oct 2009 03:34:42 +0000

I too can’t believe the combination of perfume and Olympics. I feel its just a way to achieve self confidence which can be in turn helpful in the real game.
If you got brains its even possible to sell a hairbrush to a bald person.

By: Ross Peare

Ross Peare — Thu, 22 Oct 2009 03:16:37 +0000

Its all in peoples heads. If they think that a certain something is going to help them with luck then they will buy it. By having someone famous endorse it lets the profits rise.

By: Amber Illig

Amber Illig — Thu, 22 Oct 2009 01:12:29 +0000

This seems like a cool idea, and they can really market it well. It reminds me of Smartwater. Although it’s mainly just water, people buy it because they subconsciously think it is either making them smarter or they are making a smart decision by buying it. This perfume will subconsciously make consumers feel like they are building confidence.

By: Jenna York

Jenna York — Thu, 22 Oct 2009 00:28:52 +0000

I would love to try this out!! Such a creative and insightful idea! Even better if it works! Don;t know how well it would stay on at swim competitions though…? Guess I would have to put it on before my swims or something.