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Coffee grounds to $bucks$
Posted on December 8th, 2009 57 comments“Two University students gave up lucrative careers in finance to start a business based on sustainability. They grow gourmet mushrooms from used coffee grounds – how amazing is that? The company’s name is BTTR Ventures and they operate out of Fresno, California. The company’s name is pronounced ‘better’ and it stands for ‘back to the roots’. Its founders, Alejandro Velez and Nikhil Arora, parlayed their love of business and the environment into a thriving green business that already has grocery giant Whole Foods as a client.” [Robert Ludvig, The Perfect Business Idea, 11/19.09]
What’s the takeaway for readers of this blog? Sustainability works. Hank
57 responses to “Coffee grounds to $bucks$”
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Mayura Davda December 8th, 2009 at 08:39
That is a very innovative idea which not only is based on sustainability of the market but also is supporting the sustainability of the ecosystem by not contributing to the landfills.
Gourmet mushrooms from coffee grounds is definitely AMAZING! -
Zacheriah Ruggles December 8th, 2009 at 08:39
It is no surprise that they were from Berkeley, but a cool idea that doesn’t waste.
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Jake Vanhooser December 8th, 2009 at 08:51
This is such a clever idea. Finding a way to recycle coffee beams and use them to create a whole new product is very ingenius.
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Nick Brenneke December 8th, 2009 at 08:55
I never knew you could grow something like mushrooms from old coffee grounds. It’s awesome that they managed to start a green company that uses something so common like coffee grounds to make more food and reduce waste. Great idea!
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That’s a pretty cool idea. It seems like they have figured out a way to make their ideas work for them.
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Alex Lewis December 8th, 2009 at 09:10
Wait you can grow mushrooms from coffee grounds? This is awesome where does someone come up with this. I think that this is a great idea to help reduce waste and create food sources.
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Amber Illig December 8th, 2009 at 09:11
Although I hate mushrooms and this looks unappetizing to me, I think it is amazing that they were able to use used coffee grounds to grow mushrooms.
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Amber Illig December 8th, 2009 at 09:15
This is also a good idea because it is recycling a used commodity, in this case coffee beans. I think that alone will build a strong brand for them. Not to mention, I’m sure these mushrooms have a very unique taste.
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Karlis Jansons December 8th, 2009 at 09:15
It’s hard to imagine that they can get enough coffee grounds to grow enough mushrooms. It will be interesting to follow this business and see how it grows.
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Ryan Pogotis December 8th, 2009 at 09:32
I love mushrooms but I hate coffee, so this company is an interesting concept for me. I think they might have trouble selling expensive mushrooms in this difficult economy. I have purchased mushroom growing kits and think they might be able to market the kit to individual house holds.
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How do people come up with stuff like this?
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Jennifer Cook December 8th, 2009 at 10:02
I love mushrooms and coffee. This is a great idea! I love how they have recycled coffee grounds as well.
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Erica Lied December 8th, 2009 at 10:15
This is such an amazing idea. Growing mushrooms from old coffee grounds is so green. Using no new resources these two are really benefiting the environment. I am so impressed with this business.
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Zhiheng Liu December 8th, 2009 at 10:17
I think it’s the best idea I have seen for a long time, and they can really make this big, there’s no direct competitor for growing mushroom with coffee.
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It’s pretty cool. Environment is increasingly important and what they do can exactly resonate with the hot topic. Good job!
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Emily Wetterich December 8th, 2009 at 12:01
I don’t know much about mushrooms but this seems pretty cool. Coffee is gross, might as well come up with a better use for the leftovers.
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Christina Jacobs December 8th, 2009 at 12:23
How creative! That’s really neat that they developed something like that.
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Caroline Stephenson December 8th, 2009 at 12:24
We have been talking a lot about sustainability around campus, so I am really impressed with this idea. I am glad that students are thinking about this and getting things done to improve recycling and sustainability.
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Allison Weilbaker December 8th, 2009 at 12:24
we had an entire class about this in engineering and I’m glad that people are using the idea of sustainability to come up with products.
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Andrew Rodriguez December 8th, 2009 at 12:30
That is Amazing. To create a commonly used product from another commonly disposed of item. Environmentally safe products are the way of the future.
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Neat idea. Sustainability is the big thing in any new thing coming out these days be it a new store or product or building or anything
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Eugene December 8th, 2009 at 12:46
The interesting thing about sustainability is , even if your business idea is not viable on its own, there are so many government incentives out there for sustainable companies that in the short term ,it would be able to stand on its own.
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Steve Shih December 8th, 2009 at 12:51
Very nice idea. They are in the perfect state to grow something like that.
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Quentin Campbell December 8th, 2009 at 13:39
Wow that sounds kinda strange. But that is a really original idea. Don’t know if I’ll be trying it tho.
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They are definitely taking advantage of a lot of different things that many people in the world are interested in: being green, sustainability, health, etc. It will be interesting to see how far they go and how successful they will be in the future.
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Lyndsey S. December 8th, 2009 at 14:21
That’s so awesome that they are not only making a new idea but they are also making use of their idea for a better environment. On another note, this kind of made me not want to eat mushrooms for awhile; there’s just something about making mushrooms from old coffee grounds that makes me a little uneasy…
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Michael Mullen December 8th, 2009 at 14:39
It looks interesting. But as Quentin said, I don’t think I will be trying that.
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Micajah Green December 8th, 2009 at 15:39
This idea is absolutely fabulous. I love mushrooms so I think I would like to try this! I am anxious to learn more about this and see how they do in the future. I am also interested in knowing what Alejandro and Nikil come up with next!
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It’s truly amazing what people can come up with if they put their minds to the task.
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Katelyne Moody December 8th, 2009 at 16:49
Sustainability is taking over the world. Everywhere you look sustainability is there. Even purdue is working on ways to becaome sustainable. This is going to be a good compnay in a few years. Way to be ahead of the curve.
–katelyne–
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Phillip Jenkins December 8th, 2009 at 17:01
This reminds me of the Algae plants. There is a way to recycle everything naturally. Reminds me of all the corn products, yet the problem is that you have to find ways to dispose of them. If you throw it in the trash, doesn’t matter if it’s bio-degradable. It needs to be exposed to the environment. Most just sit in a landfill. Half the products need sunlight to degrade into base elements.
I like the idea of growing something ‘from’ the nutrients of something else. Farmers know how to do it. They rotate crops to renew the land.
The world was designed sustainable. The earth recycles itself and most everything has a way to sustain itself indefinitely. Pollution, mutation, and human interference with things like pseudo-chemical compounds and manufactured materials just disrupts the cycle. It’s a shame that the world just now turns to “green” things. Captain Planet tried to do it for years.
We can;t rely on other technologies to make things Green for us. It is just another way to be lazy. Entrepreneurs take that laziness and convert it into profit. GOOD Entrepreneurs take that laziness and convert it into profit that helps the environment.
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Nathan Ferguson December 8th, 2009 at 17:02
How did these people think of that? I hope I can do something similar one day.
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David Uhlenhake December 8th, 2009 at 17:14
This is a very interesting technique in growing mushrooms. I wonder if the used coffee grounds cost more than dirt. This is a cool way of integrating different cultures together though.
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Amber Illig December 8th, 2009 at 17:41
I also like that they are integrating different cultures. They are another example that there are so many things around us that are reusable. We need to stay creative and always think outside the box.
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Greg Forney December 8th, 2009 at 19:00
Wow that is amazingly simple, do they have to pay for the coffee grounds or do store owners simply give them away?
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Olivia Freeman December 8th, 2009 at 19:17
Where there you go! I love when ideas make a product essentially out of thin air–or in this case mushrooms. I would personally love to try a cup of this coffee!
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Clement Mak December 8th, 2009 at 19:30
This idea is really creative! I hope I can be as creative as them one day.
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Shawn Tomlinson December 8th, 2009 at 19:36
This is such a great idea. I would have never thought that this could be a successful business but this just proves that if you find the right niche then anything can be a success.
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Theresa Reinhart December 8th, 2009 at 20:43
I think that businesses like this are the businesses of the future. The fact that these young people could harness the “green” feeling while it is new and hot is probably the biggest key to their success.
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Heath Hiatt December 8th, 2009 at 21:11
This is a very efficient way to make something that is high in demand in a much cheaper manner. This could save a lot of people a lot of money.
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Phillip Jenkins December 8th, 2009 at 21:12
I’ve thrown out some moldy leftovers that I probably could have sold for medicinal purposes. Mushrooms grow on just about anything. I wonder how they decided on a specific species or if they did testing for it.
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Bin Lin December 8th, 2009 at 21:17
In 21th century, for most business what is more important is not how much money they make, but how much does is help the people’s lives. For instance, How much environment did the company save? How much did the company assisted to improve? Because more and more people are concerning about the environment that they living now, instead of how much goods they can purchase with their money. So, anyways, good idea!
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Marisa Nakajima December 8th, 2009 at 21:17
Interesting, but for me coffee=ick and mushrooms=not for me, so I still wouldn’t care for them…
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Marisa Strupp December 8th, 2009 at 22:39
What a great idea, seems like it would be fun to run this. Plus its great publicity for their business.
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Zheng Wang December 8th, 2009 at 23:45
Sounds good, a new combination of coffee and mushroom.I hope it will go far.
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Leah Keough December 9th, 2009 at 01:17
Innovative ideas and processes like this are what drives the world today in becoming extremely efficient and working at its best. This is amazing using the power of recycling.
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Though I don’t really like mushroom, it’s a good and creative idea to combine them.
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This is a truly smart idea, not only its probability of success is very high also the fact that it has to do with betterment of the environment makes it sound cool. Sustainability works.
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Rohan Thakkar December 9th, 2009 at 20:59
Wow that is simply genius especially with the health craze and to picked up by whole foods is great. I will defiantly look for it next time i am at Whole Foods
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Ross Peare December 9th, 2009 at 22:51
You never know when an new venture could start up. People never would have thought that you could grow mushrooms on coffee. Now this could be the “new” thing in the next 5 years for all coffee.
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Alex Conkright December 9th, 2009 at 23:47
I think that this is an amazing idea. They are using the byproduct of production to produce another product. The are serving several benefits to society. I think that more entrepreneurs should look at using byproducts because they are extremely cheap resource.
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Kyle Chen December 10th, 2009 at 02:22
Grow mushrooms out of coffee? Wonder if the mushroom taste like coffee.
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Sree Harsha Uddandam December 10th, 2009 at 09:08
it is a really creative idea. sounds like it is a new combination of coffee and mushroom.
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Ashley Grice December 10th, 2009 at 10:28
I am not sure I could be abitious enought to leave a steady paying job for mushrooms but i find this concept very interguing!
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Cara Cymbala December 10th, 2009 at 15:50
These guys are business majors? I can understand how and why they thought of using waste to turn it back into a product. But, how did they come up with this idea that requires so much more knowledge other than business, and how on earth are they turning coffee grounds into mushrooms without being scientists? I think it is always a smart idea to come up with a concept that is not only eco-friendly by not contributing the ever growing landfills, but actually helps the environment by reusing products.
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Kevin B. December 13th, 2009 at 20:19
Wow that is a very unique thing they thought of that will definitely make them a lot of money in the long run. They buy those coffee grounds for dirt cheap and then turn it into profit
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Josh Johnson December 15th, 2009 at 13:05
That is a great and innovative idea, using something that is usually thrown away. Also, it is made from something that others would just throw away. One man’s trash is another man’s treasure.
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