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  • RolcoGames spawns entrepreneurs

    Posted on January 12th, 2010 admin 18 comments

    Recently I visited an Indiana company named PackageRight Corporation(PRC) located in Tipton, Indiana. PRC was started in 1991 by a fellow entrepreneurship instructor at Purdue University, Mike Cassidy, who in turn sold the company to two 1993 MSIA Krannert graduates in 2007. PRC makes on the order of 10 million puzzles per year, quite a feat! They also make board games, which use small plastic parts as part of the game per the picture at the left. Herein lies the story for entrepreneurs.

    RolcoGames decided making small plastic parts for game board manufactures was no longer lucrative, and planned to exit the business. Since these parts are an integral part of a product line for PRC, PRC made the decision to buy the line from RolcoGames as indicated on their web page. Pretty standard stuff so far. But there’s an interesting twist. Along with providing parts for PRC, there was a sideline business of providing replacement parts for current game users – the parts that get lost, eaten by the dog, or otherwise disappear. Initially, PRC’s management was inclined to abandon this aspect of the newly acquired business. John, the CEO of PRC, has children aged 4,6 8 and 10, and decided to set them up in the business of supplying replacement game components. A 250 compartment bin to hold individual parts was set up in their home. The kids come home from school, access the web to see what orders came in during the last 24 hours, then fill and mail the requested parts. This entirely kid-run startup, grossed on the order of $24,000 in 2009. And margins? Cost of goods sold is on the order of $1,000. Companies around the world would kill for such margins. What’s in your wallet? Hank

     

    18 responses to “RolcoGames spawns entrepreneurs”

    1. Chris Capparelli

      Where do they get they replacement parts from. Does PRC make them? And I am assuming the CEO of PRC still has a hand in running the business? Can a ten year old accept that money or does it have to be his parents? And if it his father, the CEO of PRC, is there a conflict of interest ever?

      The following is in response to the questions posed above and is provided by Mike Cassidy, founder of PRC:

      “Good questions Chris. Here’s another way to view what’s happening. PRC makes parts to manufacture its games that are sold to consumers. As some of the consumers lose parts, PRC diverts some of its regular parts inventory to resupply them (keeping the end user happy!). Rather than using its regular staff to perform these tasks, PRC ‘outsources’ the fulfillment to the school kids just as if they were a mail-order fulfillment company!
      There’s no conflict as ‘it’s all part of the family’! John is co-owner of PRC and, he’s the father of the kids! And yes, 10 year olds can accept the money!
      All in all this a creative situation: PRC keeps its customers happy, the kids learn a lot about business, and money is made all around!”

    2. I’d be curious to know how much of that gets re-invested back into the company. How much of that do the kids get for allowance?

    3. What a unique idea! How many of these orders do they fill in a day?

    4. Heard you talk about this in class today. It is refreshing to see simple ideas like this transform into profitable businesses.

    5. Is it legal to allow a 4,6,8, and 10 year old to do all the work for this business. I’m guessing they don’t do the paperwork side or the legal side of the business but they are doing all the day to day labor for this business. Are there any child labor laws that they had to get around somehow in order to give them this business?

    6. Anthony Sikorski

      Do the children ever come home and not want to work? IF they fall behind or don’t want to work what happens? Also, is there any competition?

    7. This is very interesting, especially because I am from Tipton. I had never heard about this before. Being a small town I’m sure I would recognize the family. For a family to do that sort of thing is very motivating that even some of the simpliest things can become a very profitable business.

    8. I find this interesting, because the fact that it is run by 4, 6, 8, and 10 year olds! I mean its crazy that kids so young can do this and make so much money. Especially off of something so dumb and stupid as plactic board game replacement pieces.

    9. RolcoGames is a creativy company! Listening in class today, one thing that stuck out to me was, “finding a need and filling it, better than anyone else”! In this company these young children have done just that, they found that many people need replacement pieces and filled it.

      Their young ages is what is shocking, but it just proves that no matter your age or background anyone who has an innovative mind can become successful.

      Last, the cost of goods is great because the cost to produce the pieces is only $1000 dollars and the profit is $23,000! This margin is amazing for anyone of any age, especially children that are 4, 6, 8 and 10 years old!

    10. Courtney M. Cronk

      As I listened to you speak about this in class this morning, i wondered how the four year old was able to do it, but these arent random kids throughout the midwest, they are the children of the Co-owner of prc. makes a lot of sense. the 1,000 expenses, what does that all include? labor, production of parts, shipping, etc? does the father pay the kids for helping out? and where are the plastic toys manufactured? just curious.

    11. Ive always wondered how you figure out how much you pay people that run a company. It seems like the same problem exists even for RolcoGames. I would give the kids a generous allowance and put the money in their bank accounts. Also, would the kids pay taxes on the money they make?

    12. I knew a business owner who produced tomatoes in a greenhouse. Paying his kids to do work for him saved him a lot of money. They should let kids be bank CEOs. Their competence level would be somewhat similar. Plus, if the kids screwed everything up the company would be out 200 bucks instead of 200 million.

    13. Stephanie Mellady

      I love that the kids are learning to have a strong work ethic at such a young age, hopefully it will follow them for the rest of their lives.

    14. This is one of those things that I wish I could have done/thought of as a kid! Basically doing something analogous to a chore (checking the website for hits, stuffing envelopes, then mailing the product) but earning considerably more than an allowance.

    15. This is awesome. Like Rob said, I wish I could have done something like this as a kid. John was thinking outside the box when he let his kids play a major role in the success of the company. Most would probably say it is completely asinine to let a few kids run a business on their own because of legal matters and responsibility, etc. What better way though to generate new ideas than to leave it up to a 4 year old. Little kids don’t think like we do. We get stuck inside our box by thinking rationally, but a kid doesn’t see limitations like an adult might. Great idea. These kids will know more about entrepreneurship by junior high than most people ever will.

    16. This is one of those genius ideas that always hits you and you ask yourself “why didn’t i think of that?”. Its amazing how something so simple can be so profitable. Props to the guy who designed it. And as for child labor laws, I learned in econ, that if your child works for a company that you own, salaries don’t have to be given out to the kids (the employees) because they live under that household, and they are being supported by their parents. So if this was known to be a “family company”, they wouldn’t have to worry about child labor laws. But besides that, this I cant get over how awesome this idea is, and how successful it was.

    17. I remember when I was younger, I enjoyed going out and doing fundraisers for various causes. This would have been great thinkg to do as a younger child. I think it would be difficult though if they have trouble managing school and work.

    18. i think this is a perfect example of entrepreneurs finding an untapped need. people ofcourse lose game pieces which can leave an entire game inept. putting his kids to work is an added charm on top of the profit margin as well

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