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Who is Limor Fried & adafruit.com?
Posted on January 14th, 2010 23 commentsSo glad you asked. Many have the conception that high tech companies are started by unwashed males drinking Jolt and coding all night in some garage in California. Not true. Herein lies the tale of a young lady, with an advanced degree from no less than MIT, whose company adafruit.com, resides in New York City. A great article about her and her company, from which the pic left was copied, is here.
“Ms. Fried, who runs a hardware design business from her apartment, also laser-etches customized designs into iPods and laptops for about $30 each. From her Web site, www.adafruit.com, she sells plans and kits for electronic devices. They include kits for a universal remote control ($19.50) — to turn off any television in your vicinity — and a set of lights for bicycle spokes that spell out words and draw symbols as you ride ($37.50).
Ms. Fried uses the tools of industrial rapid prototyping, including lasers and premade electronic circuitry” according to John Biggs in an article in the NY Times.
But there’s more to the story than meets the eye. What’s behind the name of her company, adafruit? What follows is my conjecture. Way back in the dark ages there was a object-oriented programming language named Pascal which was also one of the first programming languages compiled for the Apple II computer. My youngest son Jason and I bought it for $525 (ouch!). It was, in due course, followed by a programming language named Ada. Seems that the name Ada (Lovelace) is revered by Geeks. “In 1953, over one hundred years after her death, Lovelace’s notes on Babbage’s Analytical Engine were republished. The engine has now been recognized as an early model for a computer and Lovelace’s notes as a description of a computer and software.” [Quote from here and much more on Ada's history.] In short, her notes include (Section G), in complete detail, a method for calculating a sequence of Bernoulli numbers with the Engine, which would have run correctly had the Analytical Engine ever been built. Based on this work, Lovelace is now widely credited with being the first computer programmer and her method is recognized as the world’s first computer program.
So we take “ada” + “fruit” and we have a name along the lines of bearing fruit from Ada’s original work some 160 years ago. That ought to be geeky enough for the most uber geek out there. Hat’s off to Ms Fried and all the giants upon whose shoulders we attempt to stand on. Hank
23 responses to “Who is Limor Fried & adafruit.com?”
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Zach Morgan January 14th, 2010 at 08:06
I found this article to be very interesting. I have noticed in the past several years, personalization of products has played a strong part in the sale of consumer goods. Ms. Fried has taken advantage of this market and seems to have found a niche in tech personalization components.
I did not know about Ada Loveless and her place in technological history. It is amazing to me that she had this knowledge so many years ago. With her work, many important technological advances were able to be made.
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Joseph Mecca January 14th, 2010 at 10:56
I was sifting through the adafruit website and they sell pretty wide range of products. Everything from fuzeboxes to clocks. Most of the products don’t pertain to my everyday life but, a few of the items would have made great stocking stuffers last month.
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Angeline Tran January 14th, 2010 at 11:27
I also visited the website and was surpized by the products being sold. Besides the pretty flower in the logo I wouldn’t have a clue that a lady founded this website.
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Dan Wyss January 14th, 2010 at 11:44
She is the definition of an entrepreneur. After reading things like this, you tend to wonder why you didn’t think of something like this. But it takes a special person to come up with an idea on their own and follow through with it.
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Molly Longest January 14th, 2010 at 13:16
I checked out her website and found the items that she was selling to be very interesting and unique. She is great entrepreneur for providing items no one else is.
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Loïc Mazet January 14th, 2010 at 13:33
Such a good idea to create this kind of company. I love this kind of product, not really useful but soooo cool.
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Colleen Cahill January 14th, 2010 at 15:33
The most innovative thing about this startup is that the products come in kits, which adds value to the finish product because the buyer becomes invested in the item.
What I don’t like? The names of products listed on the webpage should be listed in more user friendly terms. She limits her clientele by listing her products in nicknames or tech terms (ex. Meggy Jr., Digg Button). I am not going to click on every single link to find out whether or not I am interested in the kit. -
Casey Piquette January 14th, 2010 at 15:35
The story behind the name is almost as cool as the products that Adafruit.com has. One of the other things I noticed about the website, is the large base of support, from the blogs to the forums. You can see that this company is not only tech smart but also PR smart. If you look at the blog on adafruit.com, you can see a more personal side to the company, even that they are donating some profits to Haiti.
I think it is cool that Ms. Fried is able to start this tech savvy business but also keep her companies ideals transparent for followers and customers.
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Ann Alvar January 14th, 2010 at 16:33
This is a great idea. I was so excited when I found this web site my younger brother has been looking into Arduino products and these types of kits, but they are not easy to find at good prices. With the growing number of robotics teams and clubs I am sure that this is a growing market.
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Amanda Edmondson January 14th, 2010 at 16:42
I found this article to be very interesting even though tech stuff isn’t really my thing.
I visited the website, unsure of what to expect, and was pleasantly surprised. It was easy to navigate and the descriptions were very helpful, especially for someone like me.
My favorite part about the website was the videos. For example, the Drawdio had a YouTube video that showed people using the product and how it worked. There was also a video about Limor under the “About” section. She seemed like such a friendly, easy to talk to person. This will really help her reach a larger audience than just the technological savvy. She showed some popular items and a mini tour of her workshop. The MintyBoost is a USB charger that you build yourself and can take anywhere with no outlet needed–such a great idea! I actually ended up purchasing this for my brother whose birthday is in two weeks. Thanks to this article, not only did I learn about a new company, but also marked birthday shopping off my list of things to do.
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Michael Tym January 14th, 2010 at 17:16
This is definitely a cool company. Its really interesting to look up some of the ways companies even that we know and are household names get their actual names. This one is good.
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John Gorbandt January 14th, 2010 at 17:47
This is a very neat company, I really liked some of the products that were on the website. I really like how these products come in kits. This is a very good idea.
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Byron Young January 14th, 2010 at 18:22
The idea is definitely interesting. One of the major selling points I liked was that she sells items in kits, and give a person a brief description of how to use the products. The plans, kits take her from an ordinary hardware store to a unique business that makes hardware design a little simpler.
It is a great idea, however I am curious to see how the business grows because I do not think she can run a growing business out of her apartment!
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Damon Ward January 14th, 2010 at 19:37
I agree with Colleen. Kits are a very cool idea and a good way to make money, however while the names may be attractive to younger or more “techy” people, they may turn away some other potential customers. A parent for example looking to buy product that their son or daughter has talked about will probably have no clue what an xOXboX, Xbee, or other products are, and may have no interest in digging deeper to find the product that they are looking for.
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Mahmood Alrawi January 14th, 2010 at 22:31
she has a really cool website going for her. its nice to hear for once that someone that got an education started a business withing their range of experience. the idea is also so original, yet needed for a wide range of customers. i also liked the fact that I never even heard of this Ada before. Its pretty cool to hear that a woman actually was one of the first to deal with computers, every time i hear about computers its usually bill gates this and bill gates that. Interesting stuff.
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Justin Riley January 14th, 2010 at 22:35
I think how she made the name is neat even if it is geeky. The products she sells and the services she provides are also great. She has a great idea to try to do something she obviously enjoys since she went to college for it and she must be good at.
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Patrick Ostrosky January 14th, 2010 at 23:13
I think Ms. Fried has a very interesting concept here. Besides just having products that can be customized, she also has many products that come in kit form and you complete yourself. It reminds me of an adult version of Lego’s where they give you the pieces but its up to you to follow the instructions and come up with the finished project. One of her kits even let you build your own gameing machine that you could program games on to. Although it seems too advanced for me, I believe Ms. Fried will have a lot of success with anyone that has an interest in working with their hands, electronics, or computers
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[...] Excerpt from: Who is Limor Fried & adafruit.com? @ thinkbeta.com [...]
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Rob Lampert January 15th, 2010 at 18:06
This definitely goes to show that if you play to your strengths, you can make your own kind of success. The name of her website is comically geeky and insightful. It seems as though Ms. Fried has the advantage of an analytical and creative mind.
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Meiqi Zhao January 17th, 2010 at 22:40
Though I am not very familier with eletronic technologies, I think Ms. Fried is a good example of entrepreneur. She has a great idea and also has a space in the market. It also reminds me the importance of knowledge. I think people without eletronic knowledge will never think of such good ideas.
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Courtney M. Cronk January 18th, 2010 at 13:30
I always wonder how entrepreneurial ideas such as these get started. What was her inspiration? Its a great idea for her especially if it is something she enjoys, and is does well. Thats always a number one key in my opinion to entrepreneurship. You have to like it, and know how to do it, and know how to do it well. thats the key to success.
Im kind of interested to see the bike lights for the spokes and how that is made, because it has to be able to spell it out while the wheel is moving. I would bet its something a lot like those clock radios you sometimes see that have a type of pendelum that swings back an forth at a high rate and shows the time. pretty interesting to me though.
to ask another question, How many work hours do you thnk she puts in a day/week?
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Daniel Johnson January 21st, 2010 at 14:11
I like the product that she is selling it is unique to her. I have hear that Apple is offering free engraving on Ipods that are purchase new. I would be interested to see if there were any similarities in these businesses!
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I have built a few of her kits and she has been a good job of providing instructions abd support. From the orginal article … don’t recall that Pascal started as an object-oriented language.
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