Comments on: The sincerest form of flattery? The North Face doesn’t think so! http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/ entrepreneurship Fri, 30 Apr 2010 04:54:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Evan Tangman http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-2/#comment-5424 Evan Tangman Wed, 27 Jan 2010 03:09:41 +0000 http://thinkbeta.com/blog/?p=1219#comment-5424 I agree with others that "South Butt" is not a good brand name, but I'm not really sure of this guy's motive. Let us say his motive is to succeed in the market. Wouldn't South Butt just become another bandwagon brand like The North Face or UGG(LY)? If he is just doing it for publicity I think he gave people a few laughs. I agree with others that “South Butt” is not a good brand name, but I’m not really sure of this guy’s motive. Let us say his motive is to succeed in the market. Wouldn’t South Butt just become another bandwagon brand like The North Face or UGG(LY)? If he is just doing it for publicity I think he gave people a few laughs.

]]> By: Daniel Johnson http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-2/#comment-5399 Daniel Johnson Tue, 26 Jan 2010 15:42:53 +0000 http://thinkbeta.com/blog/?p=1219#comment-5399 It seems that many people these days are suing other competitors companies. This is very similiar to the AT&T case vs Verizon wireless. Also Jenny Craig vs Weight Watchers. It seems that people think the consumer can not discriminate between logos, or references made on commercials. I think that the companies should not make such a deal of these issues and worry more about advertising thier own company. It seems that many people these days are suing other competitors companies. This is very similiar to the AT&T case vs Verizon wireless. Also Jenny Craig vs Weight Watchers. It seems that people think the consumer can not discriminate between logos, or references made on commercials. I think that the companies should not make such a deal of these issues and worry more about advertising thier own company.

]]> By: Robert Metcalf http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-2/#comment-5296 Robert Metcalf Sat, 23 Jan 2010 23:24:09 +0000 http://thinkbeta.com/blog/?p=1219#comment-5296 Obviously Jimmy uncovered a demand for this idea. How big is the market? I think as long as the NF remains a healthy brand Jimmy will do fine. Of course that is assuming that the court lets him! Obviously Jimmy uncovered a demand for this idea. How big is the market? I think as long as the NF remains a healthy brand Jimmy will do fine. Of course that is assuming that the court lets him!

]]> By: Byron Young http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5290 Byron Young Sat, 23 Jan 2010 17:34:17 +0000 http://thinkbeta.com/blog/?p=1219#comment-5290 "Just be yourself" is a great idea. People are always embracing the idea of being different, in movies, music so why not in clothing. He took an idea and marketed a North Face log and turned it in to a success. Although, I am doubting this will last a long time he might as well get paid now. “Just be yourself” is a great idea. People are always embracing the idea of being different, in movies, music so why not in clothing. He took an idea and marketed a North Face log and turned it in to a success.

Although, I am doubting this will last a long time he might as well get paid now.

]]> By: Ziang Chen http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5286 Ziang Chen Sat, 23 Jan 2010 07:31:53 +0000 http://thinkbeta.com/blog/?p=1219#comment-5286 I'm glad I heard about this in class. I showed my roomate and he chuckled. I wonder how long he can keep his sales up. I hope this kid is smart and milks this idea for as long as possible and know when to get out before losing profit. I’m glad I heard about this in class. I showed my roomate and he chuckled. I wonder how long he can keep his sales up. I hope this kid is smart and milks this idea for as long as possible and know when to get out before losing profit.

]]> By: Stephanie Mellady http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5265 Stephanie Mellady Fri, 22 Jan 2010 03:23:35 +0000 http://thinkbeta.com/blog/?p=1219#comment-5265 I think this idea is hilarious, but I don't ever see it actually being North Face's competition. It looks like North Face does have reason to sue, it obviously states on the website that this is a parody and uses the trademarked North Face name on their website. I would bet that if North Face took South Butt to court North Face would come out victorious, which is unfortunate because I am all for free market competition. I think this idea is hilarious, but I don’t ever see it actually being North Face’s competition. It looks like North Face does have reason to sue, it obviously states on the website that this is a parody and uses the trademarked North Face name on their website. I would bet that if North Face took South Butt to court North Face would come out victorious, which is unfortunate because I am all for free market competition.

]]> By: Nwokedi Idika http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5264 Nwokedi Idika Fri, 22 Jan 2010 03:20:03 +0000 http://thinkbeta.com/blog/?p=1219#comment-5264 A simple *quiet* "cease and desist" letter with a lot of legalese in it would've done the trick for The North Face. Bringing attention to a much smaller enemy definitely breaks one of the "48 Laws of Power." A simple *quiet* “cease and desist” letter with a lot of legalese in it would’ve done the trick for The North Face. Bringing attention to a much smaller enemy definitely breaks one of the “48 Laws of Power.”

]]> By: Beck Warwick http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5252 Beck Warwick Thu, 21 Jan 2010 21:46:10 +0000 http://thinkbeta.com/blog/?p=1219#comment-5252 North face should have know better than suing this young man for his product line. the product is not a direct representation of of north face nor does it use the same trademark. historically large corporations suing smaller startups over controversy has only sparked the startups through the free publicity. i dont see any legal infraction on jimmy winkelmanns part. north face needs to gain a sense of humor and wise up. North face should have know better than suing this young man for his product line. the product is not a direct representation of of north face nor does it use the same trademark. historically large corporations suing smaller startups over controversy has only sparked the startups through the free publicity. i dont see any legal infraction on jimmy winkelmanns part. north face needs to gain a sense of humor and wise up.

]]> By: Justin de la Chi(cago) http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5237 Justin de la Chi(cago) Thu, 21 Jan 2010 16:38:24 +0000 http://thinkbeta.com/blog/?p=1219#comment-5237 I do find it amusing how people take such offense to being categorized and pigeonholed into the societal, or aspirational, norm. This being the North Face Posse. Good for Mr. Winkelmann! If you can piggyback on a successful brand and create the anti- version, free marketing and obviously fierce corporate backlash bring great recognition. I hope the quality is as up to par.... J I do find it amusing how people take such offense to being categorized and pigeonholed into the societal, or aspirational, norm. This being the North Face Posse.

Good for Mr. Winkelmann! If you can piggyback on a successful brand and create the anti- version, free marketing and obviously fierce corporate backlash bring great recognition.

I hope the quality is as up to par….

J

]]> By: Rob Lampert http://thinkbeta.com/blog/2010/01/20/the-sincerest-form-of-flattery-the-north-face-doesn%e2%80%99t-think-so/comment-page-1/#comment-5226 Rob Lampert Thu, 21 Jan 2010 07:42:48 +0000 http://thinkbeta.com/blog/?p=1219#comment-5226 After thinking about Winkelmann's whole motivation for starting "The South Butt", I couldn't help but chuckle at the practical use of satire. Like Hank mentioned in class, If you have a product that some people like and other people hate, you have a good product. Just by reading some of the comments on The South Butt website, you can tell that there are some people that find it funny and ironic, but you can also find a lot of people that don't have a sense of humor. After thinking about Winkelmann’s whole motivation for starting “The South Butt”, I couldn’t help but chuckle at the practical use of satire. Like Hank mentioned in class, If you have a product that some people like and other people hate, you have a good product. Just by reading some of the comments on The South Butt website, you can tell that there are some people that find it funny and ironic, but you can also find a lot of people that don’t have a sense of humor.

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