Comments on: Who is Steve Ells?

By: Courtney M. Cronk

Courtney M. Cronk — Thu, 11 Feb 2010 00:14:27 +0000

It is a big deal that we know as customers, what type of food we are getting.

I think its interesting that steve only opened chipotle to make a quick amount of money so he could open a restaurant he was really passionate about. Its very risky to do something like that, because if chipotle would have failed, both of his ideas would have gone down the tubes.

I wonder why he hasn’t pursued his fine dining restaurant? If chipotle is so successful, how amazing would the restaurant be if he was passionate about it, even more so than chipotle?

By: Casey Piquette

Casey Piquette — Wed, 10 Feb 2010 21:05:24 +0000

I actually had never known where Chipotle had started from. I think it is a great idea because you can take it on-the-go, or eat in the building and it is really fresh. I think in this big health push the US is facing, we will see more fast “fresh” food restaurants pop up all around.

Not only are they a good place to eat, but they also seem to care about getting involved with communities. I have been to many events where Chipotle has sponsored and donated food. They even do that one day per semester where they give away free burritos. That is definitely the right way to get a bunch of college students on your side!

By: Blake Bronowicki

Blake Bronowicki — Tue, 09 Feb 2010 15:11:03 +0000

I think the invention of Chipotle was a beautiful thing. Thank you Steve Ellis for setting up such a successful and tasty business that has caught my taste buds from since the day it opened. I am glad to know that all your hardwork has payed off and you set up such a great fast food business and it clearly has paid off for the very best. Chipotle is nation-wide and everyone is eating it these days. Its all about the Steak Burrito.

By: Andrew Huff

Andrew Huff — Mon, 08 Feb 2010 19:33:21 +0000

Making ‘fast food’ healthy is a fantastic idea. They are focusing in on a group of consumers, healthy eaters, who have traditionally been ignored by the fast food giants. They are not competing directly with other fast food chains because they are focusing on drawing new consumers into the fast food market.

By: David Hyman

David Hyman — Mon, 08 Feb 2010 05:04:04 +0000

I can’t get enough of chipotle! I don’t consider this any other fast food restaurant, because I feel they are using real ingredients, and REAL food. When i bite into a Mcdouble, its delicious don’t get me wrong, but is this actually real meat?

By: Meiqi Zhao

Meiqi Zhao — Sun, 07 Feb 2010 23:48:37 +0000

I do not know much about Chipotle. If I have a chance, I will try. It will be a good experience for me.
I think the key to success of this story is the differentiation, which means the differences between Chipotle and other fast food restaurants.

By: Ziang Chen

Ziang Chen — Sun, 07 Feb 2010 23:31:12 +0000

Chipotle > Qdoba. Chipotle makes everything simpler. The Qdoba menu is confusing just like a moes menu or jimmy johns. Id rather know what im getting instead of having to guess a little. Plus Chipotle allows beans and fajita where Qdoba likes to charge. And disagree on the chips. The lime salted Chiptole chips are a treat. I am a huge fan of chipotle. Its the new kind of business like these that will make revolutionize fast food business. I saw the growth from just Mcdonalds, Burger King, KFC… and such large “fast food chains” to now expanded gourmet versions like penn station, and others.

By: Josh Graves

Josh Graves — Sun, 07 Feb 2010 19:58:14 +0000

good story, but chipotle sucks. qdoba is a FAR superior food business in my opinion. they have better meats, chips, and salsa. chipotle is just a high priced copycat competitor that needs to be shut down for lack of good food.

By: Anna Govert

Anna Govert — Sun, 07 Feb 2010 17:18:13 +0000

This is a very refreshing story. It is good to know where my food is coming from on a “fast food” level. Steve Ellis is a respectable business owner and I hope Chipotle continues to be a success for him.

By: Molly Longest

Molly Longest — Fri, 05 Feb 2010 20:07:13 +0000

I find it ironic that he was trained in gourmet cooking. This is also ironic because I just had a rep from Chipotle come to a club meeting of mine to bring us free burritos and to talk about their company. Chipotle’s marketing strategy is also fascinating. I think it would make a great blog topic. The only advertising they do is give away free burritos, but I’m not complaining!