Comments on: Here Come the Super Bowl Ads

By: Daniel Johnson

Daniel Johnson — Thu, 18 Feb 2010 19:07:22 +0000

Superbowl Commercials are great, but people have to realize kids are watching the superbowl with their parents! Even though Sex sells they shouldnt allow these commercials to be on tv during the superbowl. I would hate to have to be on the committee that desides what does and doesn’t make the cut.

By: Courtney M. Cronk

Courtney M. Cronk — Thu, 11 Feb 2010 00:26:26 +0000

I am a HUGE superbowl fan! I love the game, the atmosphere, and the commericials. How can you not like broadcasted event where even the commercials keep you watching? I am surprised that godaddy.com commercial was banned. they seem to push the envelope a lot and i didnt think that was any worse than what they typically air.

As far as this years commercials, they were good, but maybe they can step it up next year? some better half time’s would be appreciated as well. Too bad MtV got fired..

By: Shree Frazier

Shree Frazier — Tue, 09 Feb 2010 22:03:39 +0000

Yes many people do tune in to the SuperBowl to see the commercials, but if you ask me, I would have to say for the past few years the commercials have been weak. This year was a major improvement from the past two years. The Betty White commercial was good although I forgot what the product was and the Favre commercial was quite funny. The Google commercial was a nice touch as well. However, there were no classic commercials like the Budweiser with the frogs or “Waassssup” guys. It seems like creativity has been lacking and hopefully this is changing and soon!!

By: Blake Bronowicki

Blake Bronowicki — Tue, 09 Feb 2010 15:05:06 +0000

I felt the GoDaddy commercial was a little bit too much. The game was very exciting, but I felt the most dominant companys that were all over the television during commercials had to be Bud Light, Budweiser and Dorittos. I felt these companys spent a lot of money with their advertising during the Superbowl. The commercials were well marketed and I can only hope for them that they bring success.

By: Joseph Mecca

Joseph Mecca — Tue, 09 Feb 2010 06:30:05 +0000

I’m not really sure why that was banned from the being aired. Super bowl commercials seemed to get as much attention as the game itself these days. I’ve been craving Doritos and Bud Light all day.

By: Adi Muley

Adi Muley — Tue, 09 Feb 2010 05:54:14 +0000

I think the Superbowl commercials are very creative and funny. It’s not only fun to watch the game but also watch the commercials. I look forward to commercial time. They had really good beer and Doritos commercials this year.

By: Rob Lampert

Rob Lampert — Tue, 09 Feb 2010 04:05:40 +0000

Doritos commercials were definitely good, but my favorite are always the Etrade commercials with the babies. They always keep up with what is funny and what isn’t.

By: Frank Hettlinger

Frank Hettlinger — Tue, 09 Feb 2010 02:54:56 +0000

Doritos definitely took first prize for this year’s winning superbowl commercial. Two rules, keep your hands off my mama, and keep your hands off my Doritos.

By: Colleen Cahill

Colleen Cahill — Tue, 09 Feb 2010 02:13:42 +0000

^^Just kidding, the links work. I apologize for taking up the blog with another post!

By: Colleen Cahill

Colleen Cahill — Tue, 09 Feb 2010 02:12:25 +0000

I am not a football fan, and unless there is good food and cold beers, I cannot sit through an entire game. I watch the Super Bowl to be a part of the action and am curious to see if this year the commercials live up to hype. However, it has been years since I have seen a truly good commercial during the Super Bowl. The problem is that when making a super bowl commercial you have the broadest audience possible, which translates into slapstick comedy and little creativity. I don’t know why marketing teams think they have to be funny to attract consumers. Commercials that work for me are ones that make the viewer truly identify with the brand. I’m talking about the kind of commercials that come on and everyone in the room stops talking and just watches.

This one aired in 1984 during the Super Bowl by the advertising geniuses at Apple, it first introduced the world to the Macintosh Computer. It’s known as one of the best commercials of all time, and is my personal favorite:

http://www.youtube.com/watch?v=OYecfV3ubP8

I saw this one in Italy when Fiat was launching the 500 (best marketing campaign EVER (apart from Obama’s ‘08 campaign)) and fell in love. It’s SUPER CHEESY even for Italians. I’ve shown it in a couple marketing classes. The English subtitles aren’t perfect, and sure it’s over the top, but I still think it’s brilliant:

http://www.youtube.com/watch?v=tg8DTfXYYYg&NR=1&feature=fvwp

**sorry the links don’t work, but if you’re a commercial/advertising obsessed person like me, copy/paste away baby.