Comments on: Not what you buy, but Why is the question for marketers/entrepreneurs?

By: Meiqi Zhao

Meiqi Zhao — Sun, 14 Feb 2010 16:38:46 +0000

This article is fit to my advertising class. The value of brand is usually more than people thought. Even some consumers think there is no difference between big brand goods and small one, they still will choose the big brand unconciously. It is really interesting to see that rational people makes unrational choice.

By: Steve Maniago

Steve Maniago — Thu, 11 Feb 2010 22:06:48 +0000

Reviewing the list made me realize just how many brand name items i buy. I feel like there are many other off brand products that are just as good, if not better, that are available for purchase. This will make me think about my options next time i am purchasing something.

By: Frank Hettlinger

Frank Hettlinger — Thu, 11 Feb 2010 01:29:14 +0000

I find it funny that JetBlue made it on the list of brand loyalty. The reason people fly JetBlue is because of the ticket prices. If you want to find an airline with brand loyalty, look at United, Delta, or American. These airlines all have more expensive ticket prices, yet people still continue to buy them. There is something to say about the schedule they fly and cities they go to, but from the perspective of consumers flying today, it’s all about the lowest ticket price.

By: Krystal Anaya

Krystal Anaya — Thu, 11 Feb 2010 01:03:00 +0000

Brand loyalty is huge, i based most my consumer decisions on who I am loyal to or I have heard that others are loyal to. Some of the ones did suprise me though, and i dont know if i believe this data. I also think that Coca-Cola users are more loyal that Pepsi users.

By: Courtney M. Cronk

Courtney M. Cronk — Thu, 11 Feb 2010 00:35:21 +0000

i myself am a loyal customer to AT&T. I don’t own and iphone, and i do experience ddropped calls. but ihave never had anything different, and what problems i have had in the past, were taken care of. The money isnt so bad, and it has its perks, (but are quickly being overtaken by new plans and such by other carriers). but i think I will stay loyal mostly because its a pain in the ass to switch carriers with hidden fees, new numbers, credit checks, etc.

By: David Hyman

David Hyman — Wed, 10 Feb 2010 23:41:07 +0000

I disagree, I am an AT&T user, and I never have had a problem with the service. I always have internet access, and I always have service. I am also very surprised that Bing made the list.

By: Casey Piquette

Casey Piquette — Wed, 10 Feb 2010 21:16:05 +0000

Verizon definitely takes the win for me on that list. While they don’t have the iPhone, they offer Blackberrys, which has proven to be a great device for me.

Brand loyalty plays a huge factor in this. I wonder how much it changes over the course of a few years. I was also really surprised that the Dunkin Donuts coffee made the list. I guess maybe I should try it!

By: Soroosh Karamyar

Soroosh Karamyar — Wed, 10 Feb 2010 21:10:04 +0000

I just have one question. Does Hank have it out for AT&T? I have an iPhone and obviously use AT&T and I have never had any issues what-so-ever. I really dont care about what company gives me service but I do care about the quality of the service I get. AT&T is not as bad as Hank makes it seem. On the contrary, I believe Verizon just slips a $20 to Hank under the table

By: Kyle Egbert

Kyle Egbert — Wed, 10 Feb 2010 20:50:56 +0000

I am surprised that Bing made the list. I know they still have minimal market share compared to Google, but I guess the people who do use Bing apparently love it. Who knew Microsoft could do something right!

By: Misha Gray

Misha Gray — Wed, 10 Feb 2010 18:30:06 +0000

I do not agree with every thing on this list, for example, Long Distance Provider: Verizon. So, it may be true, so what?? I have a T-Mobile and its the BEST, in my opinion!!