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  • Dr Paul’s Piggy Paste

    Posted on March 7th, 2010 admin 23 comments

    From web site


    Fungal infections affect the appearance of the toenails, making them unsightly Once a nail fungus, also called onychomycosis, makes itself at home in your nail bed, it can be hard to eliminate, and needs to be treated with proper medications. [Footsmart] Enter Paul Kinsinger, M.D. a Board Certified Family Physician who practices at Illini Family Medicine in Washington, Illinois. He comes from a family or tinkerers [subject of next Tuesday's  blog]. One of his brothers who is local, Michael Kinsinger, is marketing the stuff in Indiana. Michael has invented an odorless toilet, unique sock sorter, line-remembering bookmark, and a family balloon game among others according to Max Showalter writing in the 2/14/10 Journal & Courier.

    According to his The Story of Piggy Paste page, “I had 110 patients try the product, and 81 said that with daily application it completely cleared their toenails of the unwanted thickness in less than three months.” for a 75% success rate. While no mention is made of control group(s), such a success rate is not to be sneezed at and merited Dr Kinsinger moving forward to commercialize his latest “invention.” The name, logo, and presentation is catchy also. Good job turning a few cents worth of ingredients into a viable product. Below is an ad from the 2/20/10 Journal & Courier.  Hank

     

    23 responses to “Dr Paul’s Piggy Paste”

    1. Austin collins

      With the expertise of medicine he was able to come up with such a product and have his own clients try it out. It’s easier to come up with a product when you are in the same industry because you are familier with what products are already on the market.

    2. Spencer Abrams

      That’s really cool. It will be interesting to see what kind of sales distribution method he comes up with for the product. Not all people are comfortable going to their neighborhood Wal-Mart, chatting up the cashier, and talking about their foot fungus as they ring up the product. Products like this have great potential for success with the right medical endorsements, but marketing and a good distribution strategy are key.

    3. Sounds pretty useful and a good way to fill a small void in the market. Still not really sure what the fungal build up is but if it helps others then use it.

    4. Aditya Chaudhari

      This is another great idea that can be expanded with the right advertisement and marketing. Cant wait to see how this product is in full effect.

    5. It’s pretty cool how there are so many markets out there for entrepreneurs to get into. This is a small product designed for a select market but yet it will be successful.

    6. Harsh Sanghvi

      The product is pretty good.
      Many new start-ups inspite of having a good product cant make it big due to the marketing.

    7. Courtney M. Cronk

      that is apretty good success rate for just ‘kind of trying it out’. his experience int he field im sure had a lot to do with it, but definately not bad for just doing something on the side. lets hear more about this odorless toliet and howcome i never heard of it before?

    8. Amanda Edmondson

      The best part about this product is that the name doesn’t indicated something gross, which is what many people think of when they hear the word “fungus”. The name is catchy and has a ring to it which is unlike most medical product names. The actual product itself is small and lasts for three months. Also, it doesn’t look like your typical medicine bottle/package and you can get a lot of use out of it. I think these factors are good marketing tools because they will help differentiate from other products in the medical world.

    9. Soroosh Karamyar

      The product seems to be quality. I hope I have no need to use it if I have to I might check it out.

    10. This product seems pretty viable, but why did he coin the term “piggy paste” for a “foot fungal” problem?

    11. Jaideep Singh

      Catchy name. I can’t believe someone else couldn’t invent this. I mean its just “turning a few cents worth of ingredients into a viable product”. Thankfully my toenails are fine.

    12. Stephanie Mellady

      This seems like a good idea, but I think it needs more research behind it. He should to tests with more patients and have a control group to be able to prove the actual efects of this product. Funny name though.

    13. I wouldn’t ever think of buying the product with a name and appearance like that, not because it is disturbing or hick, but because I wouldn’t think I could use it (thinking it’s for pigs). Kudos to the dude for making a good product, hope he finds a bigger distributor.

    14. Molly Longest

      I had a friend who had a toenail fungus that he struggled with and was very self conscious of. This sounds like this product is hitting a unique market niche that has been ignored in the past. I can see it being very successful. Maybe I’ll buy some for my friend.

    15. Colleen Cahill

      This is impressive to see a medical product with a high success rate come from someone not backed by a large pharmaceutical. This condition is very common, and I wonder if this is the wrong brand image for the product. I am attracted to funny packaging when I am buying lip gloss or potato chips, but I’m not sure someone with this condition who really wants results would find this product appealing.

    16. With some marketing I think this product could really take off. With its high success rate it just needs to get known by everyone to try it and find out it works.

    17. I must say that it is a very interesting marketing concept. However, it does seem like a very viable product. I think that with some good statisics and testimonials, this product could become profitable.

    18. What’s this guy waiting for? He needs to be mass distributing this stuff right now

    19. Curtis Brackett

      Sounds like it could be a good product after boasting a 75% success rate—even though it was an unofficial trial. Dr. Paul definitely has an advantage in developing this product since he is extremely familiar in this particular field. I’m sure it also helps that he comes from a family of inventors, that he can bounce ideas off of.

    20. Letteer Lewis

      I don’t know about you, but I’d be embarrassed to have this sitting in my medicine cabinet.

    21. Casey Piquette

      It sounds interesting. Especially because most other methods of treating that problem are perscription. He found that void. Even if it doesn’t work on everyone, people might be more keen to try that first because it is more available and easier to get than a perscription medicine like Lamisil.

    22. This product seems really good to me just for the fact that it probably costs almost nothing to make. With such a cost on production of the product he can make a lot of money, and it seems like it works too!

    23. seems like a very interesting idea. It has potential if handeled correctly, you have to be careful how you market this product. Having a background in medicine will definitly help him make this business a success.

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