Are you a Justin Bieber Fan?

O.K., so you’re not a ten year old girl!  But if you’re reading this blog, you probably have some interest in entrepreneurship, and Justin is an entrepreneur.  Like many who have been successful before him, Justin came from an underprivileged background.  He was born on March 1, 1994, in Ontario, Canada and was raised by his mother, Patricia Lynn Mallette.  His mom was 18 years old when she became pregnant with Justin.  Mallette raised her son as a single mother in low-income housing while working a series of low-paying office jobs.   Life wasn’t easy but Justin figured out how to hurdle his obstacles.

Wikipedia tells us that During Justin’s childhood, he was interested in hockey, soccer, and chess; he often kept his musical aspirations to himself.  As he grew up, Bieber taught himself to play the piano, drums, guitar, and trumpet!  In early 2007, when he was twelve, Bieber sang Ne-Yo‘s “So Sick” for a local singing competition in Stratford and placed second.  Mallette posted a video of the performance on YouTube for their family and friends to see. She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber’s popularity on the site grew.

According to KOVideo;  Justin Bieber has just broken another Youtube record.  He is the most watched musical artist on Youtube,  the first to reach 2 billion views.   Among his many musical accomplishments, he also broke the record for the highest grossing concert-themed movie for his “Never Say Never” movie; a story about a kid who makes it big through natural talent, tons of hard work and a belief that he can do it despite everybody telling him he can’t.   This serial entrepreneur has also expanded into beauty products.  In December of 2010 Justin’s One Less Lonely Girl nail polish collection sold out in 3000 Wal-Mart stores nation-wide.  He released his own fragrance line, Someday, and reached over 3 million in sales in just 3 weeks at Macy’s.  It is being named as the most successful celebrity fragrance launch of all time.

We know Justin didn’t make it big by himself.  Like all savvy entrepreneurs he was able to find a great management team.  We can all learn from this success story, and because of this, I am a Justin Bieber fan.  The big question now is:  Is product Justin sustainable?    Beth Carroll