11 responses to “Feeding your caffeine addiction: AeroShot to the rescue”

1. 

   Michelle Lawson January 23rd, 2012 at 00:40

   I really don’t see how this any different, other than the extremely fast absorption time, than the energy drinks or(now this will show my age) the energy pills that were very popular in the 1990′s, which caused alot of health issues and some deaths(the pills…I don’t know about the drinks).
   As far as the ‘big brother’ putting his nose in, of course he will. When…that is another question.
   Distribution…well if it is on the web, then it is just a matter of time before it hits gas stations and convenience stores.

2. 

   Sarah Streitwieser January 23rd, 2012 at 07:42

   I don’t understand how this is any safer than the caffeine pills that were such a problem. I wouldn’t purchase anything like this until there was enough testing. That being said, marketing to college students wouldn’t be a bad idea. College students do a lot without concern for health as long as it’s fun or it gets them through the day.

3. 

   Tara Hackley January 23rd, 2012 at 10:18

   Many students consume energy drinks like no other and I can see how this could potentially be a great product. It would probably be ten times easier to carry around something the size of an inhaler that could latch onto a keychain and just take a ‘puff’ of it than carry around a can of an energy drink. That being said, to some students (and people) the energy drink could have the additional benefit of being a beverage as well. I can’t speak from experience with energy drinks but I think the fact that it’s a drink holds an appeal of its own because it has potential to be added to pop or something else.

   Also, I have to admit that the ad for the product holds great appeal. AereoShot looks fun and glamorous and that could be all it takes for the product to take off.

4. 

   Patrick Katheder January 23rd, 2012 at 15:11

   I don’t really care for this idea. I mean in moderation caffeine is not something that should be worried about, but there are those people out there that cannot function without a cup of coffee every morning. According to medicinenet.com(possibly an unreliable source) and several other “medical” sites, caffeine has the ability to become an addictive substance. If this product goes mainstream I doubt it would be anymore frowned upon than cigarettes. The idea is solid, but I fear that they overlooked how similar this would be to drugs like methamphetamine(speed).

   Link to medicinenet.com: http://www.medicinenet.com/caffeine/page2.htm

5. 

   nick lawrence January 23rd, 2012 at 18:22

   I thought the commercial was cool but I personally wouldn’t try it, i think they should have explained the product more and what it does.

6. 

   Spencer Slaton January 24th, 2012 at 00:12

   The commercial was a good attempt at marketing the product towards a clear cut target audience. All of their marketing and distribution is in line, but the product itself is an EXTREMELY hard sell. At its core it’s really just an overly marketed inhaler. Honestly, I don’t believe any level of marketing will get college students to begin using a product that resembles their Grandma’s inhaler, especially when other comparable and more easily marketable products such as 5 hour energy are already established in the market.

7. 

   Jordan Waldron January 24th, 2012 at 13:00

   I think that the idea of an energy boosting inhaler is not far fetched. When I was a kid in the early 2000s we had candy that sprayed sour liquid into our mouths but that was just a fad. There was also a mint spray that was used to freshen your breath on the go, but that too was just a fad. No longer do you see kids spraying candy in their mouths or people spraying mint into their mouths before a date. People just eat candy and chew gum. So, I think that the idea of an energy inhaler is just a fad and not a long lasting product. I agree with some of the comments above when they talk about the marketing strategy and competition. The AeroShot would be entering into a world already dominated by Monster Energy Drinks, 5 Hour Energy shots and just coffee in general. This market is already at its maturity stage and the target market (college students) have already decided what they like and what works for them. As a college student myself I like to have an actual drink with me so that rules out the inhaler option. Finally, I think the AeroShot would have a more successful yet still temporary life it it were shelved in convenience stores and gas stations. No student is going to take the time to order the product off of the internet and wait for shipping when they could easily just go buy an energy drink a lot quicker.

8. 

   Anna Corning January 24th, 2012 at 15:10

   Honestly this seems like a shot-in-the-dark kind of idea. Sure it’s an interesting concept, but don’t we as students and adults with heavy jobs have numerous other resources for caffeine if we so desire? As everyone has already mentioned; the energy drinks, the caffeine pills, coffee, tea… I personally wouldn’t be all too interested in essentially inhaling caffeine rather than just sipping some tea. I also feel as though many folks have their daily caffeine fix (often in quite a routine, sad but true), and who’s to say they even want to give this product a shot? Either way, it seems like a stretch.

9. 

   JR Chaille January 24th, 2012 at 20:06

   This reminds me of a product from the animated movie “Meet the Robinsons”. The crazy inventor lady made caffeine transdermal patches that each equaled a cub of coffee. She rolled up her sleeve to reveal like 50 of them, and admitted she hadn’t slept for a week.
   I think this is a great product, zero calorie caffeine. Their distribution will hopefully evolve into convenience/grocery store availability eventually. The shotgun approach is IMO appropriate, because everybody(age, sex, religion, height, eye color, species) likes/needs caffeine. If the product is labeled as a supplement I think it will be able to at least temporarily escape government meddling. At present, I don’t think supplements are regulated, but that could change.

10. 

    Lauren Gibbons January 24th, 2012 at 20:57

    Unlike some of the previous posters I could see the product being successful. My boss drinks an average of 5-9 cans of diet coke a day. A lot of the energy drinks available don’t taste comparable to diet coke and other common caffeinated drinks. With this product there’s no calories, no 5 hour energy shot and it would be absorbed faster than drinking any of the other options.

    If there are less health risks drinking this than some of the energy drinks out there, I could see people switching to this instead. Currently their website says it follows all the FDA’s product guidelines for safety.

    Interesting idea.

11. 

    Alex Schmidberger January 30th, 2012 at 23:36

    So… We have caffeinated beverages for a little kick. We had caffeinated alcohol until people started dying because of them. Now we have caffeinated air. All three are easy to consume, perhaps too easy that’s why we no longer have the second. I’m just waiting for the day we are able to pop epinephrine pills and get the ultimate buzz.