8 responses to “You’ve probably seen the annoying commercials?”

1. Apple’s “Unfair” Supply Chain Advantage @ thinkbeta.com February 1st, 2012 at 19:52

   [...] smoke-stackers or new startups, is how and at what level to price their product(s). Beth’s blog yesterday outlined how JCP is going back to its roots, adopting a single pricing strategy without gaming [...]

2. 

   Laila lemcharfi February 2nd, 2012 at 14:42

   I can’t agree more! It seems like Penny’s always finds some holiday (even none traditional ones) to have a sale on. Even without a holiday, there’s always a sale. I have been to Penny’s recently and I’ve noticed some new price changes. I still think the coupons will come out to get costumers to by their products. I wonder if any other stores will follow Penny’s in this promotion.

3. 

   Melanie Ford February 2nd, 2012 at 16:04

   I do not think that this pricing strategy will work for JCP. In my opinion, JCP is on its way out and needs to update more than its prices. It should try to convince consumers that they are a fashionable place to buy clothing. I do not think that other stores will follow this strategy, because it tends to just cheapen the image of the store. However, maybe it will attract customers who need to buy low priced clothing. They should change their commercials that are currently playing though, because they are confusing and do not fully show what JCP is changing in their stores.

4. 

   Michelle Lawson February 2nd, 2012 at 22:11

   I believe that this just might bring in some of the crowd diversity I used to see when I was a kid. Penney’s and other stores like it have made it feel ‘unacceptable’ for people who might even look a little out of their price range, to even set foot in the store. I know people are truly tired of all the different sales and gimmicks and just want some straight forward shopping. I would like to be able to go into these stores and feel welcomed because I simply have decided to spend time, and maybe some money, in thier store. With this model going into effect, I hope the equality that I remember will come back, as well.

5. 

   Samantha Buzzard February 5th, 2012 at 19:51

   I think that it is more like Wal-mart. It feels like they are trying to get everyone to come to their stores hoping that they won’t have to look else where for lower prices not necessarily the quality of their product.

6. 

   Spencer Slaton February 6th, 2012 at 18:09

   I think this should work to an extent. I’m sure their sales will increase, but I don’t see the move being a major game changer.

7. 

   Clay Oppy February 6th, 2012 at 19:11

   I think this JCP’s low cost approach will work if they promote it correctly. For instance, I did not know about this change until I read this article. I think something this monumental for their store should be advertised on every commercial like Wal-Mart does. If they are able to do this, I think we will see sales increase and also other stores eventually going down the same path.

8. 

   Stephanie Dickerson February 7th, 2012 at 08:56

   I know that I will defiantley be looking at JCPenny more when it comes to shopping. I think their business model is a good idea, and it will be interesting to see how it pans out. However, I don’t see how they could make very much profit if all their products are at the lowest they could possibly be all the time?..