This is from Technology Review, which in turn is from MIT Labs which in turn is from Adobe which in turn was recommended by Jon Perl, a Computer Science Major in my Learning Community ENTR200 class @ Purdue. Get the gist? Here’s what is said about it: “Mira Dontcheva, a researcher at Adobe Systems, explains how Zoetrope can be used to browse back through a Web page’s history.” from here: About 5 minutes. Don’t snore too loudly. Hank

This from Troy Wolverton writing in SiliconValley.com’s  Mercury News: “During the Great Depression, Hollywood thrived because it offered Americans a cheap, communal escape from gloomy times. Now there’s the Wii. Overall retail sales are horrible, the stock market has cratered, industry giants are laying off thousands with one hand and begging for billions with the other. But for the video game business, the good times continue to roll.”

The Wii continues to knockem dead. In November 2008 alone, 2.04 million Wiis were sold. And to think, I bought one since donated to a church group eons ago. So there’s a huge market out there just waiting to be exploited by bright young entrepreneurs and marketing people. What’s holding you back? A tasted of what’s coming is embedded below. Hank

Thanks to all my students for another great semester! Hank

As part of their final project in Purdue’s MGMT323, Into to Marketing, a marketing plan for REMCs to use to convince their customers to use less electricity, teams were given the opportunity to earn extra credit by making a project-specific YouTube video in support of their submission. The winning team’s video is below. If you go to YouTube, and search on mgmt323, there are several more available, ranging from uber to ??? If nothing else, they were entrepreneurial in their approach to the project. The winning team’s Wix/web page for which they received top prize of $400, is here: Hank

Yesterday I posted the Wix mashups my MGMT323 class did for their term Energy Project. In yesterday’s ENTR200R [Learning Community] we had a contest using Sproutbuilder to build widgets of the team’s own choice. While not the overall winner, the Sprout embedded below uses some neat technology to read this blog for you. Thanks to Jon and Team 4. Hank

The results are in for my MGMT 323 teams and are shown in the spreadsheet below. Use the bottom sliderbar to move over to the Wix Link to the right where you can view their efforts to create a flash-based web version of their Marketing Plans to save electricity on the part of the customers of Indiana’s REMCs. Hank 

Martin Lindwtrom, a “brand futurist,” and author of buyology, is one of the world’s leading out-of-the-box marketing  thinkers. Here’s  an excerpt from his web site: “Are you superstitious? It’s likely you claim not to be. But Project Buyology, the largest neuromarketing study ever conducted, confirms that our brains are hardwired to be seduced by superstition as a form of ritual. All over the world, car accidents increase on Friday the 13th. Building floors jump from number 12 to 14. American Airlines planes have no row 13. The seduction of superstition and ritual is used cleverly by marketers. Guinness and Corona beer and Magners cider are just three products whose popularity has been partly secured by the consumption ‘rituals’ that accompany them.”

For those of you who are serious about learning the true insights into why customers behave the ways they do, often times totally unexpected, Martin’s weekly video blog is well worth following; here is the link to his blog. A video clip extolling his new book is embedded below. Hank

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This from John Murrell 12/5/08 @ SiliconValley.com: “You could lose your job and more. Just ask Stacy Snyder, dismissed from her student-teacher assignment (and ultimately denied her teaching degree) in part as a result of a picture on her MySpace page captioned “Drunken Pirate,” showing her quaffing a beverage and accompanied by a note that made uncomplimentary references to her supervising teacher. The denial of her degree was upheld Thursday by a circuit court judge.”

And furthermore, “You could become an object of suspicion at work. Intel recently surveyed 200 corporate and government IT professionals and found that 13 percent regarded employees under 30 as “a major security concern,” while 37 percent tagged them as “somewhat of a security concern,” largely because they’re more likely to frequent social networking sites. Among the IT execs’ worries: Employees using such sites may download viruses that wind up on their employer’s computers or reveal information that compromises their employer’s business secrets.” Nuff said. Hank [jpg from here]

“College students are four times more likely to blog than all online adults, and the popularity of blogging among this demographic is being driven largely by women who are three times more likely to blog than their male counterparts, according to a study by Anderson Analytics’ GenX2Z.

Partial findings from the 2009 US College Student Report also reveal that students - and women in particular - are heavy users of social networks:

• Facebook, which is the most popular overall in terms of use and frequency of visits, remained the #1 social-networking website among college students this year after overtaking MySpace in 2007. More than 80% of students use Facebook compared with 40% for MySpace. Facebook is also used more often with 74% of students accessing the site at least once a week.

• MySpace has continued to drop in ranking and is currently in fourth place after #2 Google and #3 Yahoo, which both offer additional services to students. Three new sites this year also made the list among the college top-10: LiveJournal, Amazon, and CNN.
• LiveJournal which is now in 6th place after YouTube, is indicative of how blogging is catching on among students, the survey found.
• LinkedIn, which has a much older member base, is starting to catch on among 10% of students. “

The foregoing is from here: where you can read the entire report. Interesting stuff. Hank

Stay with this 4:41 video, and women, enjoy the journey and outcome. I’m guilty! Hank